Blogging Wars – WordPress Vs Blogger Part 1

On January 4, 2010, in Wordpress, by entmind

There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I’m always asked the question “Is WordPress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.

You also need to understand that there are different versions of WordPress, the earliest now termed as “WordPress” at WordPress.org, and the hosted version similar to Blogger now termed “WordPress.com” which is of course available WordPress.com. Only the latter comes with free hosting on a sub-domain account. We’ll discuss this in Part 2.

For Part 1 of this article, we look only at the self-hosted version of WordPress. Here’s the comparison scale:

1) Ease of Set-up And Use

Yes, it’s much easier to set-up a blog with Blogspot.com and get your own Bloggger account. You can be done in 10 minutes flat. Once you’re set-up you can start posting immediately. If you want to add a designer’s touch to your blog, there are also tons of blogger templates available for free.

Installing WordPress however can be a major headache if you don’t know what you’re doing. Since you’re going to host it on your own account, you’ll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.

However, if you know which hosting account to get, you can choose one with Cpanel included. With Cpanel, you can do a one-click installation, upgrade and removal of your WordPress platform.

2) Customization & Advanced Use

Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With WordPress, not only can you add categories, you can also display each category differently on your main page. In fact with the correct plugins you can even turn your WordPress into a magazine-like portal.

Publishing with Blogger can extremely furstrating. It can take forever to post articles, especially if you’re making changes to the entire website. With WordPress, publishing is much faster, although if you load your system with all kinds of bells and whistles it can be just as frustrating.

With a Blogger account, you can get additional features like “Shout Boxes” that improve interaction on your site. You can also get pretty themes and nifty little tools that you can add to the core template files. However, that’s as far as you can go with Blogger.

With WordPress however, the sky is the limit. As cliche as that may sound, not only can you get themes, additional “plugins” and advanced tools, you can also extend WordPress to far beyond just a blogging platform.

The talk today is about using WordPress as a complete, user-friendly Content Management System or CMS. Unlike complicated predecessors like PHPPostNuke, B2, Mambo or even Joomla, WordPress is user friendly. Plus, the availability of source codes in this open-source system coupled with a strong community makes it possible to use WordPress as an article management system, classifieds system, direct-selling site and even a paid membership site.

4) Copyrights and Ownership of Content

I started with Blogger and I won’t say that it’s bad. But after a while I started to get frustrated with Blogger, and here’s why: Google Owns Your Content

Google has the authority to shut down your account without warning if they don’t like what you’re blogging about. You don’t have absolute control over your own blog. With WordPress, you own the domain name and the blog is hosted on your own account. You have full control over your content.

With the self-hosted version of WordPress (not WordPress.com), you’re free to write about anything you want, and use the software in any way you want. Yes, Blogger allows you to publish to your own domain, but they still own the database that holds your content! Don’t forget that!

5) Search Engine Optimization and Traffic

There’s this propaganda that since Google owns Blogger, they tend to favor Blogger accounts. I won’t say that this is illogical, but from my experience, there’s no such favoritism.

I’ve heard as many stories of getting indexed fast and ranking high in search engines from both WordPress and Blogger users. As long as the content is good, the spiders will come.

When you post in Blogger, you can only “ping” a limited amount of sites, whereas with WordPress on your own domain you can ping as many blog directories as you want, and start getting more traffic.

As a conclusion, I would say that WordPress is only slightly ahead in terms of optimization for search engines, and building large amounts of traffic.

6) Money-Making Potential

There’s no doubt that it’s easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With WordPress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there’s even “Adsense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.

When you start using WordPress to build your Adsense websites, you’ll soon discover what I mean. It’s something you need to experience for yourself. I can tell you one thing though – when you go WordPress, you don’t go back.

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Dominating affiliate marketing and becoming a super affiliate isn’t easy – it’s a real jungle out there in the affiliate marketing wars. Every other affiliate is also trying to make the sale – of the same product!


Since we were old enough to go to school, we’ve been pressured to fit in and be like everybody else. But now it’s time to venture out into new territory, be different and learn to be a winning competitor if you hope to succeed in affiliate marketing.


Unless you’re a true Type A personality, this means some radical changes for you – no longer worrying about fitting in, being ok with making people jealous of you, ignoring those who talk behind your back – all necessary qualities in every super-affiliate and most others who want to have successful affiliate marketing businesses online.


And because affiliate marketing really IS a business in it’s own right, first you have to make sure that you have your own website dedicated to your affiliate marketing promotions. This is vital as it allows you to build your own affiliate marketing opt-in lists and an avenue to promote numerous affiliate opportunities and products instead of promoting just one affiliate link at a time – and having to start all over again for the next affiliate promotion you push.


Next up, always avoid using the affiliate marketing promotional materials that are provided by the affiliate manager or merchant. You will find that you make more sales when you create your own material, including free gifts such as e-books and reports. Use the copy and e-mails provided as a basis for your own articles and blog posts, and study them for any great selling points that were missed – those are the type of points to really hammer home and separate yourself from the affiliate marketing wannabes…


While you promote affiliate products in your affiliate marketing promotions, be sure to promote your website and your opt-in list more than you promote anything else. Super affiliates use article marketing, pay per click ads, forum signatures, social bookmarking and other Web 2.0 methods to drive targeted traffic to their affiliate marketing websites and opt-in lists, then promote the specific affiliate products to their opt-in lists and on their websites. Remember – bring the traffic to YOU – THEN send it to them.


Once in a while, offer bonus gifts to those who purchase through your affiliate marketing links. You can create your own gifts, or use private label rights products. Most affiliates don’t do this, however most of the super affiliates do.


Save it for the more expensive affiliate marketing promotions though – it becomes less effective if you are constantly offering bonuses and, worse yet, you can end up like some who no longer get a buying response from their lists unless they offer some heavy-duty bonuses. If you condition your audience to always buying for the bonuses, you’ll see your affiliate marketing results dropping when you don’t have new bonuses for them.


Another powerful affiliate marketing tactic is to host teleseminars to promote affiliate products. Your teleseminars MUST give your listeners useful information that they can use – and must be on a topic related to the affiliate product you’re promoting. Don’t make the bulk of the call a sales pitch – not only will they hang up, but they’ll avoid your calls in future.


Give them good solid information, either on your own or through an interview, for 55 minutes of a 1-hour call, then use that last five minutes to direct them to the affiliate offer on YOUR affiliate marketing website. Get their opt-in and then funnel them through to the merchant’s salespage – and watch the nice bump you get in your affiliate marketing commissions!


If most of your affiliate marketing activities are in the same niche, write and submit articles on a regular basis. Get your name out there and become a recognized expert in your niche. Also make it a point to actively participate in related forums and newsgroups – always with a link to your site in your signature. As your name recognition and credibility grow, so will the profits you’re raking in from your affiliate marketing efforts!


In summary, always strive to do things just a bit differently to stand out from the rest of the affiliate marketing crowd, but don’t ignore any of the proven marketing methods just because other affiliates are using them. Use EVERY affiliate marketing strategy you can – just be sure to ALWAYS put your own spin on them!

Super affiliate Doug Champigny is a recognized master at combining Web 2.0 techniques with traditional affiliate marketing tactics to stay on the JV leaderboards. To help other affiliates succeed, Doug also publishes the Affiliate Marketing Blog.

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Dominating affiliate marketing and becoming an excellent affiliate isn’t simple – it’s a real jungle out there in the affiliate marketing wars. Every new affiliate is also trying to make the sale – of the same product!

Since we were old enough to go to school, we’ve been pressured to fit in and be like everybody else. But now it’s time to project out into latest region, be different and learn to be a winning player if you hope to succeed in affiliate marketing.

Unless you’re a true Type A personality, this means some essential changes for you – no longer worrying about fitting in, being ok with making people jealous of you, ignoring those who talk behind your back – all required qualities in every super-affiliate and most others who want to have flourishing affiliate marketing businesses online.

And because affiliate marketing really is a business in its own right, first you have to make sure that you have your own website dedicated to your affiliate marketing promotions. This is very important as it allows you to build your own affiliate marketing opt-in lists and a chance to promote numerous affiliate opportunities and products instead of promoting just one affiliate link at a time – and having to start all over again for the next affiliate promotion you push.

Subsequently, always avoid using the affiliate marketing promotional materials that are provided by the affiliate administrator or merchant. You will discover that you make more sales when you create your own material, including free gifts such as reports and e-books. Use the copy and e-mails provided as a basis for your own articles and blog posts, and study them for any great selling points that were missed – those are the type of points to really hit home and take apart you from the affiliate marketing wannabes…

While you promote affiliate products in your affiliate marketing promotions, be sure to promote your website and your opt-in list more than you promote anything else. Super affiliates use article marketing, pay per click ads, forum signatures, public bookmarking and other Web 2.0 methods to drive targeted traffic to their affiliate marketing websites and opt-in lists, and then promote the specific affiliate products to their opt-in lists and on their websites. Remember – bring the traffic to YOU – THEN launch it to them.

One time in a while, offer additional benefit gifts to those who purchase through your affiliate marketing links. You can create your own gifts, or use private tag rights products. Most affiliates don’t do this, however most of the very good affiliates do.

Keep it for the more expensive affiliate marketing promotions though – it becomes less effective if you are regularly offering bonuses and, worse yet, you can end up like some who no longer get a buying response from their lists unless they offer some heavy-duty bonuses. If you condition your audience to always buying for the bonuses, you’ll see your affiliate marketing results falling when you don’t have new bonuses for them.

A further powerful affiliate marketing method is to host teleseminars to promote affiliate products. Your teleseminars MUST give your listeners useful information that they can use – and must be on a topic related to the affiliate product you’re promoting. Don’t make the bulk of the call a sales pitch – not only will they hang up, but they’ll avoid your calls in future.

Offer them good solid information, either on your own or through an interview, for 50 minutes of a 1-hour calls, then use that last five or ten minutes to direct them to the affiliate offer on YOUR affiliate marketing website. Get their opt-in and then focus them through to the merchant’s salespage – and watch the nice bang you get in your affiliate marketing commissions!

If the majority of your affiliate marketing activities are in the same function, write and submit articles on a regular basis. Get your name out there and become a recognized expert in your niche. Also make it a point to actively participate in related forums and newsgroups – always with a link to your site in your signature. As your name recognition and reliability grow, so will the profits you’re raking in from your affiliate marketing efforts!

Summing up, always endeavor to do things just a bit in a different way to stand out from the rest of the affiliate marketing crowd, but don’t ignore any of the established marketing methods just because other affiliates are using them. Use EVERY affiliate marketing strategy you can – just be sure to ALWAYS put your own twist on them!

http://www.ppc-profit-marketer.com
http://www.affiliatemarketing.infozabout.com

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