Traditional advertising campaign is competing fiercely now days with online advertising. Online advertising spending is growing day by day and is cutting into the market share of offline advertising like magazine, newspaper, TV advertising and FM. Offline and online based advertising will both survive, but important question remains about exactly where advertising budgets will go in the future.

Some offline publishers are embracing the web to expand their offerings to advertisers and learning to use the new online advertising resource. Calling the online a new source is probably a right statement so it has matured into a massive online advertising resource.


Online advertising is a way of advertising that uses the internet resources in order to deliver online marketing messages and attract targeted user. Examples of online advertising include contextual ads on SERPS (search engine result pages) Major online advertising result is information and content that is not limited by regions or time. The emerging area of online advertising challenges for business owner who have hitherto adopted an interruptive strategy. Online video resources for brands advertising are a good example of online advertising. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.


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Traditional vs. Web Mail

On December 28, 2009, in Design, by entmind

One of the most useful and innovative web applications that is beginning to create a buzz is Web Mail. The application (which is used on the Internet) allows it users to access, send, receive and manage their email all through a web browser.

The great thing about web mail is the ability to access your email from almost any computer around the world, as long as you have an Internet connection and web browser.

The difference between traditional electronic mail and web mail is that with traditional mailing the messages are stored on an email client’s one computer while web mail allows access from anywhere via the Internet. Users are attracted to this benefit a lot more than any other.

Web mail is becoming very popular within many technology companies including search engines and portals. A few of the more popular web mail services available include:

Yahoo! Mail Google Gmail Hotmail AT&T

All of these service providers offer web mail for free. They tend to do this in order to encourage their users to keep coming back to their web site.

Advantages of Web Mail

Email stored centrally Registration is fast and free Multiple email addresses can be created for one user Large storage capacity

Disadvantages of Web Mail

Online accessibility Advertisements Spam and security problems

Numerous web mail users check their email on a daily basis. The more a user visits a specific site the more revenue a company such as Google and Yahoo can make off of advertisements.

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