Introduction

Many organizations are utilizing email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?

In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money. 

How can effective Email Marketing Help Your Business and Drive Results?

How you ask?  Well, let’s start with efficiency.  The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources.  At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself.  In our client’s case, the email marketing system or email marketing service is the database.  In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form.  In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.

 Email triggers can be a useful and impactful tool for customer acquisition & lead generation.  We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical.  This can help to separate your business from the competition.

The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost.  If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment. 

 Testing to Drive Results & Revenue?

Once you have become proficient with your automated process, it is time to start testing your email campaigns.  There are a number of different tests you can do with a single email campaign.  These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action.  The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI. 

Conclusion

The truth is that just about every business uses email marketing to communicate with customers.  Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results.  These are simple fundamental businesses practices that should be gone.  The ability to establish internal processes and best practices are critical to every business’s success. 

 The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results.   It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics.  Continue to push the envelope for maximum results that will lead to maximum returns.      

 

 

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Introduction

Many organizations are utilizing email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?

In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money. 

How can effective Email Marketing Help Your Business and Drive Results?

How you ask?  Well, let’s start with efficiency.  The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources.  At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself.  In our client’s case, the email marketing system or email marketing service is the database.  In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form.  In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.

 Email triggers can be a useful and impactful tool for customer acquisition & lead generation.  We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical.  This can help to separate your business from the competition.

The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost.  If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment. 

 Testing to Drive Results & Revenue?

Once you have become proficient with your automated process, it is time to start testing your email campaigns.  There are a number of different tests you can do with a single email campaign.  These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action.  The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI. 

Conclusion

The truth is that just about every business uses email marketing to communicate with customers.  Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results.  These are simple fundamental businesses practices that should be gone.  The ability to establish internal processes and best practices are critical to every business’s success. 

 The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results.   It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics.  Continue to push the envelope for maximum results that will lead to maximum returns.      

 

 

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Yahoo Answers can get you lots of targeted traffic if you use it right. Some people use Yahoo Answers to build up their credibility in their field as well, since millions of people turn to this site every day to get their questions answered, or to view other answers. That is a lot of traffic to simply ignore.

Here are 5 tips to help you get more traffic using Yahoo Answers.

Yahoo Answers Success Tip # 1: Use Your Profile.

A lot of people don’t take the time to fill out their profile for Yahoo Answers. Taking the time to fill it out is well worth it. Once you start answering a lot of questions specific to your niche, people will want to know who you are and will check out your profile.

You can advertise yourself and your site on this page and add your link. You will get clickthroughs directly to your site from your profile, especially if you build yourself up as an authority on the niche you are in. It will also establish you as a serious contributor to the Yahoo Answers site, since most people never bother to fill out their profile.

Yahoo Answers Success Tip # 2: Answer First.

A lot of people who go to Yahoo Answers look at the first answer only, and then close the window. Some are looking for a quick answer and don’t bother to check and see if it was the best answer, or even if there were others that were better. Some do not understand how the whole system is set up – that there can be more than one answer or best answer by voting. There are also a lot of visitors that have English as their second language.

If you want to get traffic from Yahoo Answers, strive to make your answer as the first one given.

Yahoo Answers Success Tip # 3: Strive To Give The Best Answer.

Many people using Yahoo Answers have been there before and will search for the best answer and ignore the others. If you research the topic first, or already know the answer, word it carefully and precisely so that it makes total sense to almost any reader.

Give any extra details if necessary and try to keep it as simple as possible. Use easy words and short sentences to get your point across so that it will have a better chance of being chosen as the best answer.

If you don’t know what an answer is you can just look it up on the Internet and rewrite it to make it your own. You can become an authority in your niche quite easily on Yahoo Answers.

Just take a look at all the other comments to questions. Some are totally ridiculous! Here is one example: “I don’t really know the answer to your question but you should find out.” Sheesh! After an answer like that, your answer will appear to be genius!

Yahoo Answers Success Tip # 4: Never Spam.

Yahoo offers a place that you can add your link to, but you have to be careful with that and not put it in too often. You can be reported as spamming if you go to a lot of questions, offer an answer that is mediocre at best, and then insert your link.

If you want to build up your credibility at this site, in your niche, offer great answers always and don’t insert your link every time. A good rule of thumb is to insert it once out of every 5 – 10 answers.

Yahoo Answers Success Tip # 5: Find the Buyers.

Everyday people go to Yahoo Answers to shop, whether they know it or not. Some are searching for a particular product in your niche and are literally asking for a URL to be sent to for that item. They have their credit card ready and want to make an immediate purchase. All you need to do is give them your answer, and a link to your site.

To find the buyers, look for buying questions. They will be phrased something like this: “Where can I find…” or “How can I get…” or the best “Where can I buy…” It is as simple as that. Just check the questions everyday and look for the buyer’s questions. They are ready to spend right away, so check back for any new questions every day.

Yahoo Answers can get you some quick targeted traffic if you are just starting a website, or have one already established. On top of the traffic, using Yahoo Answers lets you keep in touch with your niche by seeing what types of questions people need answers to. It gives you the inside edge on your niche, and on what people are looking for. It allows you to stay one step ahead of the game while getting great traffic.

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