Social media optimization (SMO) is the next level online marketing tool. In order to let the world know about the products and services of your company, social media optimization is increasingly being used these days. The term, social media optimization, refers to an online marketing tool and platform that can be used for sharing information in the form of texts, images, audio and video.
Social Media Optimization has become the buzzword in the online marketing arena because of the adoption of modern day marketing trends and new marketing channels that it has opened. The concept behind using SMO is to implement changes to optimize a website through video or audio streaming. It also includes frequent postings on relevant blogs and social bookmarking sites all of which ultimately leads to improved search engine ranking.
For a social media optimization campaign to be highly effective necessary components required are:
• Inclusion in social networking websites
• Inclusion in social bookmarking websites
• Releasing Press Releases of search engine optimized content
• Websites where you can share your videos online
• Blogs and forums
LeadZoomer, an experienced digital marketing company helps to increase your brand awareness and handles your overall marketing requirements through our Social Media Optimization service. Keeping in mind our customer’s best interests, we craft affordable and customized social marketing campaigns through which we drive maximum traffic to our client’s website.
LeadZoomer’s team of experienced professionals develops attractive and media-rich content that will reach out to social networking communities and collect links back to your website. We work with online communities, networking groups, community websites and social media websites to run a social media optimization campaign for our clients in order to spread awareness about their company.
We understand that content with self promoting sections are not accepted, thus we emphasis on writing content that will not be banned. With our professional social media campaign we focus on the best features of your business and design the most optimal online marketing campaign for you.
To find out more about our social media optimization services please call on +91-9422301178 or email us at firstname.lastname@example.org
While SEO and SEM represent the most popular avenues toward reaching a targeted audience, social media optimization (SMO) is gaining momentum. MySpace, Facebook, Twitter, and similar properties that form the springboard for communities of like-minded consumers have reached a tipping point. Once a novelty, they have quickly dominated popular media. In the process, they have become the focus of social media optimization.
One of the reasons social media optimization has gained significant traction with companies is because it provides a unique marketing channel. Rather than depending solely upon traffic generated from specific search queries on Google and Yahoo!, a site can be positioned to enjoy a grassroots – and often, viral – marketing momentum. But, this strategy is not without challenges. To that end, here are the four basic tenets for a savvy social media optimization (SMO) campaign.
Tenet #1: Encourage Community Links
Consumers are starved for compelling content. Blog posts, videos, white papers, and news feeds that inform or entertain (ideally both) are perfectly positioned to attract attention. Once such content is discovered, entire communities descend upon it and spread the word. As a result, a company’s exposure and link profile can expand rapidly. Community links are one of the underpinnings of an effective social media optimization campaign. As the members of a community spread the word, inbound links grow. And with it comes a growth in organic traffic.
Tenet #2: Leverage Tags And Bookmarks
When sharing content with others in their community, people will always gravitate toward the path of least resistance. In the context of social media optimization (SMO), leveraging tags and bookmarks from popular social networking sites is critical. There is no shortage of plugins and scripts that allow your audience to share your content with a single click. Whether “tweeting” to their thousands of Twitter followers or seeding your content on YouTube, Flickr, or Facebook, these tags and bookmarks can help trigger a groundswell of exposure.
Tenet #3: Identify The Best Opportunities
Not every social networking site offers the same potential for a social media optimization project. Some sites cater to a younger audience. Other sites cater to a professional audience. The key is to properly isolate the target community given a company’s product line. For example, a financial services company geared toward high net worth individuals would find limited success on MySpace. On the other hand, a social media optimization (SMO) campaign that targeted professional communities on LinkedIn might be more appropriate.
Tenet #4: Integrate Social Media Optimization
The advantages of a social media optimization project, while significant, often distract companies from leveraging SEO, SEM, and ORM. It’s important to realize that effective online promotion is a confluence of all strategies. Not only does each use a different route to increase a company’s exposure, traffic, and sales, but all blend seamlessly with one another. In effect, social media optimization (SMO) should be integrated as one of several best practices.
The basic tenets that we’ve provided above do not comprise an exhaustive list. Indeed, they merely form the foundation of a social media optimization project. When carefully crafted, SMO can be used to gain access to communities that would otherwise lie beyond the reach of traditional marketing strategies.
Social Media Optimization (SMO) in India is a form of Search Engine Marketing where various methods are used for generating publicity through social media, online communities and community websites. With the evolving usage of Web 2.0 and online communities, SMO is becoming a key strategy for websites to promote through SMO and bring in targeted traffic to the websites. Today the participative nature of the web can easily be recognized from the involvement of forums, Social Book-marking sites, blogs and Social Network sites that have emerged in the last couple of years. These sites can typically define your business or brand presence & how it is being perceived by the masses. Numerous conversations are moving online and it is important to understand and participate in this dialogue.
Social Media Marketing Services in India involves ways to optimize web sites so they would be more easily connected & interlaced with online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg This button, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube video marketing. Social media optimization techniques includes creation & submission of RSS feeds, social book-marking, Video & PPT optimization i.e. submitting of videos & PPT to various social media sites, creation of blogs, articles syndication, press releases etc to increase your brand image over the internet.
Social Media Marketing is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book-marking, video and photo sharing websites. In a similar way the engagement with blogs achieves the website popularity by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati. Social Media Marketing is closely related to other Online Marketing Techniques, such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization.
For further assistance on Search Engine Optimization(SEO), Link Building(Reciprocal & Non-Reciprocal), Article Syndication, Directory Submission, Press Releases Submission, Blog Marketing, Forum Posting, Video Marketing and Social Media Optimization(Social Networking & Social Book marking) SMO in Chandigarh, India, Log on http://www.promotingwebs.com/social-media-marketing-service/social-media-optimization-smo-service-packages.shtml or http://www.google-online-business.com today!!