Social media, specifically focusing on the social networking sites, is rapidly becoming the staple form of content online – user generated content is also some of the most valuable, as it is the honest voice of the public.
Sites such as Facebook, Twitter and YouTube are among the more popular and profitable social networks for internet marketers. They’re freely available for anyone to use, and are challenging the convention of traditional media. Social media optimisation, or SMO, involves using this new form of media to increase your web presence and overall credibility. Here how to optimize for social media:
Optimise for your keywords, but always try and use fresh content rather than replicating old copy across the internet. Include the appropriate keywords, but not so much that the reader finds it repetitive.
Blog Above All Else
Blogging is the best way to create content on an ongoing basis, as there is always a new angle to take or industry news to relate – it’s not like setting copy into stone on your formal website; it has the potential to be much more personal and interactive than that.
Even more uncomplicated, personal and interactive, micro-blogging platforms such as Twitter are great ways to increase search engine visibility through the community of users.
Create Profiles Across Social Networks
Scour the internet for areas where you can create a presence. You don’t necessarily have to be an active member, but by creating profiles with your chosen keywords you can claim the online address before someone else does and increase your search engine visibility while you’re at it
Share and Share Alike
Everything you do online should be easy for users to share. Chicklets are the little buttons which are inserted added to blogs and websites making social bookmarking possible at the click of a button. Use them in your content, and bookmark your new blog posts. We will be looking at how to use social bookmarking sites to increase your web presence in the future, so remember to keep an eye out on this blog.
Interact and Be Part of the Gang
Possibly the most important aspect to SMO is social discussion and commentary. It’s no good being silent or stagnant online – the internet is way too interactive for that. Comment on blogs, ask questions, provide answers and generally just use your pulpit wisely.
Manage Your Online Reputation
If you don’t have any online reputation management services, it may be a good idea to invest in – or at least set up some simple reputation management tools like Google Alerts, Yahoo! Alerts and Twitter notifications to inform you of any content containing your keywords. With Online Reputation Management you should not only monitor your online presence, but also attend to it efficiently during times of both good and bad publicity.
Internet Marketing has many methods to advertse of any type of business. Some of them like email marketing that is very popular now, viral marketing and other one by social media marketing. So, what is social media marketing? In internet world there are million of websites that are designed by for their specific business services. Some are just as business portfolio, some are for online service provider and some are for online marketing stratergies.
Social websites are these websites that provides user to share its thought, it may be your bookmark, your latest news collection or to know other people what like. In social media there are also network based websites like facebook, ibibo, beebo and orkut. There are so much popular websites based on region, based on interest, based on gossip. Now, to type of websites are there in social media one is bookmark based or voting based like digg, reddit, stumble upon, mix, delicious and other one is network based websites like facebook, beebo, myspace and orkut.
For getting traffic for any websites, SMO has also important role. But how some one get traffic from these websites? For traffic overview from these websites, you may get 10K-20K visitors for your website based on a separate day. So, if you choose 3 social websites and each giving you around 10K visitors then you would get 30K visitors per day for your website. Thatâs why social media based websites are now one of popular method to get traffic.
Every social websites have its own unique quality and thatâs why they are popular in terms of seo or for getting traffic keywords. But they al have same mechanism that is getting more vote or getting more review and your bookmark would be front page of website. All of them have some advantages and some disadvantages too.
Stumbleupon: This is one of popular social website. Here can submit your bookmark or do stumble whatever you like on other website like picture, blog, video and share with your friends. In this website you would have to get review about your stumbled data. Benefit of this website is that your bookmark would be at your profile for long time. For SEO purpose you would get more traffic for your website as well as your website would get good keyword ranking.
Digg: This is other social website that is based on voting mechanism means more vote and your website would be at front page of this website and you would get more traffic. For getting more you should shout your story to your friends, so more friends, more vote and you would get first page. Benefits of his website is traffic towards your website as well as you would backlink for your website if you would also do comment on other story and from your profile too. Disadvantage of this website is that you need to touch with website daily because every time website stories to be changed, so long time availability of your story on your first page is not there.
Mixx: One other growing website is mix. It has no so much traffic like stumbleupon and dig. It is growing social website. This website is also depended on voting mechanism. For more vote your story is to be more voted by your friends. There are lots of groups and communities in this website that may help to get more votes from other person. Benefits of this website is that you would get good keyword ranking along with number of backlinks means more vote more backlinks.
Social websites are now one of best way to get more traffic over internet. Some other methods to get traffic are PPC program or viral marketing. Lots of major companies are expert in social media optimization (SMO) and they are giving their best services to their valuable clients.
Social media optimization (SMO) is an online technique for getting yourself and your online business a high profile and lots of traffic by maximizing your use of social networking online.
Social media optimization includes using social bookmarking websites for your articles and content, using RSS feeds, blogging, and sharing “tagged” photographs on Flickr or videos on places such as Video Jug or YouTube.
Social media optimization is an offshoot of SEO marketing techniques, except this is more about placement than content (though you still need to start with content) and generating website traffic straight from sources other than search engine results pages. Social media optimization is also a form of viral marketing; that is, a marketing technique where just one marketing piece gets shared and re-sent (and thus viewed and/or heard) in an ever-increasing, parabolic way throughout the Internet at very little cost to you.
This is also a 21st century online version of what successful businessmen and marketers have always done: networking in social settings to build trust and a reputation for being someone who can be related to. Networking is the most efficient means of target marketing, and the reach and speed of the Internet just amplifies or magnifies its power.
(SMO) was coined by Rohit Bhargava, who publishes the Influential Marketing Blog and is very influential indeed. He says that SMO is to be used to: increase your linkability; make tagging and bookmarking easy; reward inbound links; help your content travel; encourage the “mashup” (Mixture of content or elements. For instance, an application that was built from routines from multiple sources or a Web site that combines content and/or scripts from multiple sources is said to be a mashup.~ Computer Desktop Encyclopedia); and get communities connected.
Linkability is the key to all Internet success. It’s simply the quality of being a desirable place for other people to link to from their websites or to tell other people about online (such as at the social bookmarking websites like Digg, Yahoo My Web, Propeller, etc.).
Tagging and bookmarking are made easier by SMO because you can tag a ton of your content the same and similar ways to maximize the targeting of a given audience.
Inbound links are rewarded by being seen as “strong” by the webcrawlers. This rewards your site and sites that choose to link to your site by increasing your profiles on search engines.
Needless to say, helping your content travel and the “mashup” have been discussed above in so many words. In essence, with SMO you’re weaving your tangled Internet web and creating something like a neural network over which are transmitted ever stronger and faster signals, all giving you increased traffic and increased business.
Social media optimization should be used by anyone who is serious about Internet marketing success.