With the advent of today’s troubled economy, advertisers are looking for reliable, affordable and feature filled marketing tools to build their business. To fill this void many are turning to email marketing services. When compared to the U.S Postal Service and other forms of advertising, email marketing is not only faster but much cheaper. You can make campaign changes almost instantly and update subscribers in a short period of time.
Campaign Costs And Features
An email campaign of 10,000 subscribers can be initiated for less than $18.
Campaign packages include tracking statistics that allow small businesses to increase sales.
Tracking features can supply critical data for reports that allow you to know who opens and reads your newsletters and the urls they click on. Monitor sent to a friend, compare monthly changes in size of subscription base.
Tools that allow for split testing ad copy to find the most effective sales content.
After you have created your email capture page and have added the email capture code. You can begin collecting names and email addresses.
Once you have built your list, you’re ready to start your first email campaign.
Email marketing providers have made it easy for even a novice to run a campaign with ready made templates and fill-in forms for auto responders and newsletter content.
Email marketing services have made it easy for internet marketers to be Cam-Spam compliant.
According to U.S law all email marketers must comply with the Can-Spam Act of 2003, which requires they identify who they are. Provide valid contact information and a physical address (P.O Boxes acceptable). Many email marketers these days will use a double opt-ins. when signing-up new subscribers. Opt-ins sign up from an email capture page by typically including just a name and email address. This will trigger an auto responder asking them to verify that they do wish to subscribe. Can-Spam also requires that you provide an opt-out link to remove anyone from your list who requests it.
Email Marketing Service Providers
If you are looking for a cheap email marketing services with lots of features then GetResponse may be the deal for you. Allowing you to maximize your dollars and reach more subscribers. GetResponse.com an Implix product located in Wilmington Delaware established in 1998. Get Response features include
• Sending unlimited emails Up to 10,000 subscribers for $17.95 per month and $4.50 for each additional set of 5,000 subscribers
• Excellent Email Marketing and support Forum
• Integrates with Joomla
• Track software downloads
Pay As You Go Email Marketing Services
Can’t afford a monthly fee for email marketing? EliteMail (now EliteAnswers) a Pay as you go Email Marketing service.
• Sign-up costs $10 which buys 1000 emails.
• The free trial on Small Business and MySpace Editions “No Credit Card Required” allows you to test the service out and there is no time limit.
• If you sign up for the free trial and buy the $10 package that will give you a total of 2000 emails.
• You can buy additional emails as needed.
Aweber one of the oldest email marketing services with over 10 years of experience in the email marketing services business.
Staying current with today’s technology Aweber includes features like RSS to Email allowing you to convert your Blog’s RSS feed to an email newsletter.
Features like publishing your newsletter to twitter to help broaden your customer base.
Free Email Marketing Tips
Aweber helps newbies get started in email marketing with free webinars.
Topics include how to use Aweber services, get more subscribers, develop and find content for newsletters and email campaigns.
If you have no time to attend webinars then take advantage of the video tutorials and knowledge base library.
Basic campaigns cost $19 monthly for unlimited emails to 500 subscribers. Larger packages run $149 monthly and allow for 25,000 subscribers. There are a total of about 6 packages and pricing for these will fall in between these ranges depending on the size of subscription list.
Whether you choose to pay your email marketing service provider monthly or pay as you go, email marketing services can be very affordable. The ability to be scalable will allow cutting expenses and expanding as you see a return on your investment.
One way to be in sight of target audience is to be ranked high in search engines. Critically speaking it’s only the first few pages that a person browses, when they search in Internet. Search engine optimization services leads to greater visibility of websites in search engines. This helps the web users to find more of the relevant information, they are looking for.
Search engine optimization services helps in generating useful traffic that a flourishing business can not afford to be without. In the online world, one has to opt for meticulous online marketing strategy that is comprised as Search Engine Marketing (SEM) services. The aim of search engine marketing (SEM) services and its integral part, search engine optimization (SEO) services, is to bring high ranking during searches. In other words, it is to make the online web pages of a website more search engine friendly.
Search engine optimization (SEO) services mainly works on the selection of right keywords, tags and Meta tags. It is the right keywords that not only describe a business in the most precise way, but also bring in traffic to the website. Apart form this website content, optimization of HTML code, web page linking and other amalgamated processes form connected task in SEO services.
Search engines spiders or crawlers looks for relevant content that has quality and worth as per the site is. While pertinent and succinct content impresses its readers, the apt use of keywords and key phrases is sure to bring fruitful visitors and potential clients. SEO and SEM services work to improve keyword ranking so that the website optimized is seen in top pages of search engines.
Search engine marketing and search engine optimization services will make a website visible and give apposite exposure on web. SEO services acts as a catalyst to any online business and adds that extra bit of effort that one needs to be above their competitors.
Search Engine Marketing is quite different from search engine optimization, Not many people understand the difference between the two and as a result of which their website and the Online business is badly affected. In order to avoid such things from happening to your business it is important that you undergo a complete brush over of the SEM services you know of.
People generally tend to get lost about where to begin their search engine marketing plan. Where should they focus first. The focal point as a matter of fact depends entirely on the nature of the website and the niche market. In order to get your SEM services focused, you need to first prioritize the various search marketing techniques that you will be using. To begin with, the most essential search engine marketing technique is keyword analysis, followed by search engine optimization and submission, link building, link analysis and traffic analysis.
Keywords are the most essential search engine marketing tool. They are indeed the connecting feature that bridge the gap between your website and the users. User’s generally search of websites using these keywords, and once your website contains the desired keyword, the search engine will rank it as a result of which the user will enter your website. Hence a proper and accurate analysis of the keywords is extremely important as they tell you exactly what you can market for in order to gain traffic to your website.
Next comes the optimization of these keywords in the search engine. The search engines will be able to result your pages only if they are optimized and submitted in the website, make sure that your website is properly optimized for the required keywords before it is submitted in the search directories. The search engine spiders crawl the websites in the web directories before they lust them in the result pages.
A focused approach in SEM services is always more beneficial and adds better results to the searches. Link building with high ranking and similar content websites are a good search engine marketing technique that gets focused results too. The better the link building program of the website the greater the response from the users. Hence in order to have a focused SEM services response it is important to indulge in effective link building techniques.
Amongst all this, one should not forget or subdue the importance of keeping a watchful eye on the whole campaign. This is the only method through which you can learn whether your website marketing is really focused or not.