Google, SEO, and Quality Links

On January 4, 2010, in Search Engines, by entmind

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality, at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

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If you asked most website owners what kind of traffic they wanted to bring to their sites – media or search engine visitors – the answer would probably be a resounding preference for the latter. Everyone knows the potential your website can have when you are getting search engine driven traffic to it. But are there any benefits in having SMO (Search media traffic) to your site? In recent tests conduced on different blog sites, different metric values and measures were used to determine the success of having SEO traffic driven to the site versus SMO traffic to the site. Although the initial numbers were showing that both methods were close in driving the original traffic to the site, one at 81 percent and one at 80 percent, after applying different metrics to the equation, the differences with SEO traffic started to take the lead. The four measures that were taken on both sites include the returning visitors, average page views, time on the site and the bounce rate. Each of these variables were taken into account for both blog sites. The returning visitor measure is really an indicator of loyal the readers are. It seems as though SMO is known for attracting initial visitors who stop to read an article, but then move on and do not come back to the site. In this test, the SEO return rate of visitors was at 19 percent while the SMO rate as at 15 percent. It is important to note however, that there are many other factors that go into this kind of measure. The results did show that SEO won that part of the competition. The average page views for each site tallied at 2.00 for SEO and 1.3 for SMO. Now that makes the score: SEO – 2 and SMO – 0. What about the time spend on the website? Well, it looks like this also put SEO in the winner’s circle with 1.8 minutes average spent by visitors on their site and SMO with 1.3 minutes. With three test categories down, and one to go it looks like SEO is going to be the winner, can they hold in for round four? Round four consisted of the bounce rate. The bounce rate measures how many visitors left the website after only looking at one page. The higher the bounce rate is, the more the visitors leave the website after only looking at one page. In this case, SEO had a bounce rate of 83 percent while SMO had a bounce rate of 84 percent. This gives SEO the total victory after SMO in this test. Whether or not the findings are enough to offer conclusive evidence that one is clearly better than the other, it is safe to say that both SEO and SMO have positive and negative characteristics to them. The choice is ultimately up to the website owner, and they may just find that incorporating both is the best way to go.

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Way of Link Building for Quality Traffics

On January 4, 2010, in SEO, by entmind

For any site owner its first and main topic that how we collect more and more back links because without back links we cant do any things online.

If you optimized you site perfectly and you have also good and unique contents according to your keywords then search engine crawl your site and index them too with some importance because you are managing good and unique contents, but due to lots of competitors its impossible to get soon good position, without start link building for your site, because due to link building you get lots of traffic and due to traffic your link become popular and because you are managing good contents with your site which are very attractive and useful for visitor then there are more and more chances to get excellent position on search engine listing.

Hey, but listen there are also many types of link building like back links from forums site, Blog sites, Article directories, and web directories, but always keep in mind that if your back links come from relevant sites or pages then it would be more beneficial than other because traffics through this type of back links are known as quality traffic and quality traffic means more and more profits from your site.

So, now we have a question that how can we get quality traffic for our site?

We start our link building work from cheap and best resources web directories for quality back links, check and confirm always before directory submission that directory are SEO-friendly or not because some directories use “no follow” tag for your link and that type of links are valueless for your site.

When you are going to start directory submission work then keep some point always in mind that you are optimize your submission or not?, with your submission title your keywords exist or not?, and are you submit your link to most appropriate category? Because these some common points can make directories links as quality links and these can make your directories links as valueless links, and reasons are most of directories use your title to give you back links and if you are using your keywords with your title that means you get a back links from related keywords, and links would be count as quality back links.

Once when you complete your quality directory submission job, you would start to get positive response from directory after one days to more than three months because some directories will approved your links within 24 to 48 hours but some directories will take times up to 3 months, you can resubmit your site after three months because if your submit your site before than three months then your links can be detected as spam producer so avoid duplicate submission soon, after three months if you will try again then may be some directories will say you that your link is already in the directory and if not then they will accept your link. Because some directories have time limitation to live you link and some directories was reject your link due to some terms and conditions like your traffic ranking is very low or should be page rank 1 or 2 minimum etc then after three months you have good traffic due to link building and if you are completing quality link building then your page rank also would be 1 or 2 and then after you can submit your link again to that type of directories too who is looking for minimum page rank.

Article submission is also a great rules of link building and traffic generation, if you have writing power then you can wrote article related to your site and submit them to article directories, article directories also give you facilities to use an author box or signature with you links then you can use your site link there so that if you article would be approved by site then after lots user will read them and then there are maximum chances to click on your site link below to know better about your site and your work services and you can earn traffics from your articles.

Some more tricks for traffics are use link social book marking site, forum sites, blog sites and you can get contextual link from there and get also quality traffic to improve your site.

Only and only one thing is important for all and that is “LINK BUILDING”.


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