Search Engine Optimization (seo) for Organic Sem

On January 4, 2010, in SEM, by entmind

The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in hunt mode. This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this hunt mode means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from “organic” unpaid search listings or paid advertising listings.

To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid Pay Per Clickor PPC and organic SEM popularly known as SEO and what they can expect each methodology to achieve.

Search engine traffic is unique in the following ways:

• Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission it’s just-in-time marketing.

• Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.

• Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search (say via Google), either by clicking a search link in a directory style portal (say Yahoo) or by filling out a search query box.

• Organic search engine marketing (achieved from SEO) combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviors/preferences.

Search Engine Optimization (SEO) for Organic SEM

Unpaid (otherwise known as organic or algothimic) search engine traffic was once fairly easy to garner – before there were 3 billion documents competing for attention in the search engine databases.

Many marketers like to compare organic SEO to public relations because PR is so important to a company, yet the ROI on PR can sometimes be a challenge to measure. In both SEO and PR, marketers have the options of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing. However, often larger paid search campaigns are so large they may require some campaign optimization or bid management technology combined with internal or external expertise.

Search Engine marketing has already proven itself a valuable part of an overall integrated campaign, for both branders and direct marketers. All kinds of marketers can easily benefit from a dialogue with a searcher; whether that searcher is facing a crisis, is in need of information, or is ready to purchase. There are compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, HTML formatting, copy optimization and server platform adjustments.

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Pay Per Click (ppc) Vs. Organic Search

On December 31, 2009, in Advertising, by entmind

Pay Per Click (PPC) vs. Organic Search

One of the age old SEO questions that is asked is, ” Foot the bill for an extensive PPC campaign or should I spend the time and money to improve my organic search ranking?” In this article I will look at both of these strategies and discover which one seems to be a more viable option for most webmasters.

Organic Optimization

With organic optimization, you can develop a longer term marketing strategy. Organic search has results that last for years as opposed to PPC that lasts only as long as your bank account does. Organic optimization has been around about as long as the web itself. Like the web, organic search has evolved with the times. However, the constant evolution can make Organic optimization confusing and difficult. Another major advantage to organic search is that it could cost absolutely nothing. I was once told “There is no such thing as a free lunch.” Well, that may be so but as long as webmasters are willing to put in the time and effort to build a successful Organic search campaign, then there is such thing as free SEO.

Pay Per Click (PPC) -

Pay Per Click is the search engine’s bread and butter. If we were look at the earnings of all the major search engines, at the top of the list of revenue drivers you always see PPC. The numbers speak for themselves; people wouldn’t continue to purchase PPC ads if they didn’t convert into sales.

If you are a new business to the web and would like to see immediate results, PPC is the only way to go. PPC is the only search engine optimization strategy that can yield immediate first-page placement. Another benefit to using the PPC campaign is that you can set you own fixed budget. If you want to only spend $100 dollars a month, no problem, $10,000, go for it. Another advantage to PPC is that you can instantly track your conversion, and success rates through Google Analytics and other PPC management soft wares. Another advantage to PPC is that if you find a particular keyword or phrase is not working, all you need to do is make a few minor tweaks and your new target phrase has changed. In Organic search, changes could take months to take effect.

The Best Search Engine Marketing option is…

When evaluating both of these online marketing strategies, I have come to the conclusion that they both play key roles in online marketing, yet organic optimization is the better solution for a long term, cost effective marketing campaign. Don’t get me wrong; I definitely feel that PPC has its place in just about any SEO strategy, but as a secondary tool. It can also serve as a jumping off point for a brand new site that needs to see immediate results. A PPC campaign can serve as a temporary solution while an Organic campaign is being built.

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SEO Provided by The Search Engine Connection

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Organic Search Vs Pay Per Click (ppc)

On December 30, 2009, in Advertising, by entmind

Pay Per Click (PPC) vs. Organic Search: Which method is Best?

One of the age old SEO questions that is frequently asked is, “Should I spend the time and money to improve my organic search ranking or foot the bill for an extensive PPC campaign?” In this article I will explore both of these options and discover which one seems to be a more viable option for most webmasters.

Organic Optimization

One major advantage to organic search is that it could cost absolutely nothing. I was always told “There is no such thing as a free lunch.” Well, that may be so but as long as webmasters are willing to put in the time and effort to build a successful Organic search campaign, then there is such thing as free SEO. With organic optimization, you can develop a longer term marketing strategy. Organic search has results that last for years as opposed to PPC that lasts only as long as your bank account does. Organic optimization has been around about as long as the web itself. Like the web, organic search has evolved with the times. However, the constant evolution can make Organic optimization difficult and confusing.

Pay Per Click (PPC) -

Pay Per Click is the search engine’s bread and butter. If we were to break down the earnings of all the major search engines at the top of the list of revenue drivers you almost always see PPC. The numbers speak for themselves; people would not continue to purchase PPC ads if they didn’t convert into sales.

If you are a new business to the web and would like to see immediate results, PPC is the only way to go. PPC is the only search engine optimization strategy that can yield immediate first-page placement. Another benefit to using the PPC campaign is that you can set you own fixed budget. If you want to only spend $100 dollars a month, no problem, $10,000, go for it. Another advantage to PPC is that you can instantly track your conversion, and success rates through Google Analytics and other PPC management soft wares. Another advantage to PPC is that if you find a particular keyword or phrase is not working, all you need to do is make a few minor tweaks and your new target phrase has changed. In Organic search, changes could take months to take effect.

The Best Online Marketing Choice is…

When evaluating both of these online marketing strategies, I have come to the conclusion that they both play key roles in online marketing, yet organic optimization is the better solution for a long term, cost effective marketing campaign. Don’t get me wrong; I definitely feel that PPC has its place in just about any SEO strategy, but as a secondary tool. It can also serve as a jumping off point for a brand new site that needs to see immediate results. A PPC campaign can serve as a temporary solution while an Organic campaign is being built.