The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in hunt mode. This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this hunt mode means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from “organic” unpaid search listings or paid advertising listings.
To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid Pay Per Clickor PPC and organic SEM popularly known as SEO and what they can expect each methodology to achieve.
Search engine traffic is unique in the following ways:
• Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission it’s just-in-time marketing.
• Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.
• Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search (say via Google), either by clicking a search link in a directory style portal (say Yahoo) or by filling out a search query box.
• Organic search engine marketing (achieved from SEO) combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviors/preferences.
Search Engine Optimization (SEO) for Organic SEM
Unpaid (otherwise known as organic or algothimic) search engine traffic was once fairly easy to garner – before there were 3 billion documents competing for attention in the search engine databases.
Many marketers like to compare organic SEO to public relations because PR is so important to a company, yet the ROI on PR can sometimes be a challenge to measure. In both SEO and PR, marketers have the options of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing. However, often larger paid search campaigns are so large they may require some campaign optimization or bid management technology combined with internal or external expertise.
Search Engine marketing has already proven itself a valuable part of an overall integrated campaign, for both branders and direct marketers. All kinds of marketers can easily benefit from a dialogue with a searcher; whether that searcher is facing a crisis, is in need of information, or is ready to purchase. There are compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, HTML formatting, copy optimization and server platform adjustments.
Internet Marketing has many methods to advertse of any type of business. Some of them like email marketing that is very popular now, viral marketing and other one by social media marketing. So, what is social media marketing? In internet world there are million of websites that are designed by for their specific business services. Some are just as business portfolio, some are for online service provider and some are for online marketing stratergies.
Social websites are these websites that provides user to share its thought, it may be your bookmark, your latest news collection or to know other people what like. In social media there are also network based websites like facebook, ibibo, beebo and orkut. There are so much popular websites based on region, based on interest, based on gossip. Now, to type of websites are there in social media one is bookmark based or voting based like digg, reddit, stumble upon, mix, delicious and other one is network based websites like facebook, beebo, myspace and orkut.
For getting traffic for any websites, SMO has also important role. But how some one get traffic from these websites? For traffic overview from these websites, you may get 10K-20K visitors for your website based on a separate day. So, if you choose 3 social websites and each giving you around 10K visitors then you would get 30K visitors per day for your website. Thatâs why social media based websites are now one of popular method to get traffic.
Every social websites have its own unique quality and thatâs why they are popular in terms of seo or for getting traffic keywords. But they al have same mechanism that is getting more vote or getting more review and your bookmark would be front page of website. All of them have some advantages and some disadvantages too.
Stumbleupon: This is one of popular social website. Here can submit your bookmark or do stumble whatever you like on other website like picture, blog, video and share with your friends. In this website you would have to get review about your stumbled data. Benefit of this website is that your bookmark would be at your profile for long time. For SEO purpose you would get more traffic for your website as well as your website would get good keyword ranking.
Digg: This is other social website that is based on voting mechanism means more vote and your website would be at front page of this website and you would get more traffic. For getting more you should shout your story to your friends, so more friends, more vote and you would get first page. Benefits of his website is traffic towards your website as well as you would backlink for your website if you would also do comment on other story and from your profile too. Disadvantage of this website is that you need to touch with website daily because every time website stories to be changed, so long time availability of your story on your first page is not there.
Mixx: One other growing website is mix. It has no so much traffic like stumbleupon and dig. It is growing social website. This website is also depended on voting mechanism. For more vote your story is to be more voted by your friends. There are lots of groups and communities in this website that may help to get more votes from other person. Benefits of this website is that you would get good keyword ranking along with number of backlinks means more vote more backlinks.
Social websites are now one of best way to get more traffic over internet. Some other methods to get traffic are PPC program or viral marketing. Lots of major companies are expert in social media optimization (SMO) and they are giving their best services to their valuable clients.
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The Internet provides a great resource for a wide variety of web marketing and search engine optimization tools for website designers, webmasters and website marketers. SEO and SEM tools provide important and relevant information regarding your website’s performance, keywords and keyword placement, link popularity and search engine rankings in major engines like Google, Yahoo and MSN.
Keyword analysis tools can read web pages you specify and generate reports on what words where used and the number of times these words where placed on each web page or pages.
Link count checker tools are used to allow webmasters and SEM experts to view the number of websites that link to particular URLs. These tools can measure the website’s link popularity by making queries to the major search engines like Google, Yahoo and MSN which in turn would display the results of the query.
Backlink checker tools are used by search engines to measure the importance of websites relative to one another. Reciprocal Linking is a way for websites to get these backlinks by trading links with each other. This type of tool is used to check that reciprocal linking is done properly.
Keyword density checker tools are used to check how many times (percentage) a keyword was placed on a web page. A keyword density of 2% or 3% is considered pretty good by the search engines. Higher percentages of keywords on a web page might be considered spamming by search engines. Prime locations for keywords are in Title Tags, Keyword Meta Tags, Description Meta Tags, Alt Tags for images and Header Tags.
Keyword traffic checkers is a SEO Tool that is used by webmasters to estimate some site traffic numbers that their website’s keywords may generate. An educated guess.
Meta tags generator tools makes it easy for webmasters to generate the Title Tag information, Description Tag information and the right Keywords to use for a given URL page or pages. Search engines use this Meta Tag information, which is a description of a web pages overall topic, to index the website’s pages.
A sitemap builder tool is critical for complete indexing of a website in search engines. A Sitemap is a MUST! This type of tool can create a ROR Sitemap for your website which should contain links to all web pages.
Link building tools can make a website’s ranking in search engines sky rocket. Quality links and related links meaning links that are similar to the business or category that the website represents. This type of tool will help webmasters find potential link partners.
Title tag checker tools can retrieve title tags from competitors’ external and internal links which then you can use to optimize your website pages to rank better on search engines.
By using these SEO and SEM tools you will be able to see a dramatic improvement in your website rankings.
