Google Earth is one of those cool little tools that, for many, has no use except for “visiting” places they used to live or have visited before. However this free tool can be immensely helpful when looking for your next home.

Many people have enjoyed looking for their houses and potential houses on Google Maps. Google Earth offers another feature: terrain. For people who don’t want to walk or bike up and down hills to access shops or local amenities, this can be important. For seniors, who may have difficulty negotiating hilly terrain, this can be a necessity.

With a click of a button, Google Earth can allow you a limited 3-D view of the house you are considering. You can then view the relative terrain in the area surrounding the house and of any major thoroughfares. Google Earth can also map the driving distance between your potential residence and favorite destinations.

Another advantage of Google Earth is that it is privy to the same information as Google Maps. If you are looking for certain amenities near the property you are considering, Google Earth will list the ones that it knows of and can be used to search for more.

Currently, the main issue with searching real estate with Google Earth is the limited nature of the listings. It is not designed as a global real estate search engine; every company/individual who wants their listings seen on Google Earth has to create a file with them on it. It is often best to search Google for real estate in the location you desire and then check to see if the company/individual is working with Google Earth.

These files have a .kml extension. KML means “Keyhole Markup Language” after the company Keyhole, Inc. Sometimes you will find .kmz file extensions which are merely .kml extensions that are zipped, due to the heavy information load that a .kml file can carry. You will need an extractor program to release these files.

In order to access these files, you have to download and install the Google Earth. Then, download and open a .kml file. When you’re downloading, a little window should pop up asking if you want to open it with Google Earth. Say yes. If it doesn’t ask you if it can open it with Google Earth, head over to that little box and tell it to use Google Earth.

Once your file is open in the program, check it out. You may have to zoom in to see all the listings (usually in the shape of houses), but once you get the hang of it, Google Earth is really easy to use. Play around with it. See what you can do with the toolbar. If you are interested in a property that you can’t find in a Google Earth file, you can enter in the address and enjoy a cool flying sensation as the globe turns and you whoosh in to hover over your destination.

One thing that I have found with Google Earth is that it is not always the best way to determine property size and the state of the building. Sites that appeared to have a decent sized lot from above turned out to be little postage-stamp places with barely enough room to squeeze through the gate! Google Earth is only the beginning; once you find a home to buy, definitely do the legwork of going to see it or getting someone to take photos that show you the entire property.

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Most likely, you already have a solid idea of what Pay Per Click or PPC is. You know that it is a method of advertising your business and targeting the right market. You also know how important this method is to your success and you are looking for PPC management tools to help you make the most of your advertisements.

The good news is that PPC management tools can actually make your life easier. Depending on which tool you choose to use and there are many to choose from, you can enjoy a full range of benefits. What is more, using the right tools can actually help you save a great deal of both time and money. What could be better?

Now, you may be wondering what can PPC management do to help you save time and money? This is a great question and one that has an even better answer. Before we get into the benefits of these tools, think about how to work your PPC campaigns now.

In other words, how much time does it take you? Well if you think about it, the answer is too much! You have to research the right keywords, figure out your budget, find the keywords that work within the budget, and so much more. It can become quite a cumbersome process.

This is very time consuming and what is even more, if you are choosing the wrong keywords, you could be losing money at the same time. The right PPC management tools will help you in all of these areas, cutting the time in half you spend focusing on your campaigns in a lot of cases. These are extremely helpful if you have more than one campaign which can take a great deal of your time trying to manage and organize all of your campaigns.

There are many benefits to such tools as these. For example, you can set your budget for advertisements and the right tool will focus on this budget when making bids. They can also help you with your rate of conversion, managing your accounts and profit margins, as well as work with many different search engines at the same time.

The right PPC management tools can also help you get the right traffic you are looking for, identify the most appropriate keywords and change the strategy used dependent upon the search engine used. Without these tools, your PPC campaigns could be suffering. Your business could be suffering, which means much less profit for you and less sales altogether.

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Google Suggest, Your Next Search

On December 28, 2009, in Search Engines, by entmind

Google, the search engine giant has launched Google Suggest, a query feature that provides real time suggestions during searches. Google Suggest provides a list of query suggestions when users start typing in the search box, helping to formulate queries and reduce spelling errors.

1. How Google Suggest influences the traffic you get from Google

Google added the Google Suggest feature that had been available in beta for a long time to its main page. Now Google is rolling out their suggest feature in main page. This might sound like a small change but it can have a big effect on the traffic that you get from Google.

2. What is Google Suggest?

Google Suggest guesses what you’re typing and offers suggestions in real time in other word Google Suggest adds suggestions to your search query while you type it. For example, if you type “prog” in Google’s search box, then Google will suggest “programming”, “programming language”, “progressive” and a variety of other keywords.

3. Why does this change the traffic that you’ll get from Google?

Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. The implementation of Google Suggest on the main search page might have several effects on the keywords that web surfers use:

4. People might search less for one or two word keywords

MP3 is a very popular search term. However, it’s unlikely that a search for “mp3″ will return the results that the web surfer searched for. When you now search on Google, Google will suggest “mp3 player”, “mp3 downloads” and “mp3 converter” among many other suggestions. It’s likely that the web surfer will choose one of these suggestions because they describe more accurately what they are looking for.

5. Web surfers might become less creative when they search

Some people might think that the options offered in Google’s suggest box is the only possible keyword combinations that can be entered. Other people might rely on Google’s suggested keywords out of convenience.

Technically less adept web surfers or lazy people might stick with the default suggestions instead of really typing what they are looking for.

6. AdWords prices for some keywords might go up

Instead of many different keyword combinations, the same (suggested) keyword combinations might be searched over and over. This could result in increasing AdWords prices for these keywords and in increased competition for these keywords.

7. Long-tail keywords might be negatively affected

Long-tail keywords are typically 4-6 words in length. This keyword that probably will not appear on Google Suggest. Google will only show relatively popular keywords based on what you type. These keywords are usually much targeted and they often lead to conversions because people who enter long-tail keywords know what they’re looking for. As Google mainly suggests keywords that consist of up to 3 keywords, the amount of long tail keywords might decrease.

8. Long-tail keywords might be positively affected

On the other side, Google Suggest might show some people that it is possible to refine search queries. Web surfers might use Google’s suggested keywords and further refine the queries with their own words. People who never thought about their search terms now might start to do so. if you are providing seo services then above points are very important for your search analysis.

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