Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe ( change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf ( – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

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Have you ever wanted something that you could not afford so bad, well look no further than where you can get that most wanted gift for free for just completing a simple online offer from a well known and trusted company ie:Lovefilm, Coral, HSBC to name a few there are plenty to do.

There are plenty of gifts and gadgets to choose from ranging from ipods, ps3’s, iphones’s, hdtv’s and laptops’s just to name a few, you name it we’ve got it!

I know you are reading this and thinking “scam” and thats where you are wrong that is what i first thought when i stumbled across the free gift site and it has been proven by the BBC, CNN and even the T3 magazine that it is 100% legit.

You must also be thinking how can they send me a free item for just completing an advertisers offer?

Look below and see how:





Nothing, nil!

Some free DVD rentals and a free iPod Shuffle.

Referrals website

£40 on your iPod Shuffle.

Three commissions of between £20 and £30 each from the advertiser – Profit = up to £50

The advertiser (LOVEFiLM in this example).

£60 – £90; a drop in the ocean compared to a TV or newspaper campaign.

Three potential customers who have actually tried their service and may well like to keep it.

Now that you have read this and seen how simple it is to receive these free gifts and gadgets then why not go ahead and visit to order that gift or gadget of your choice!

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People with Internet and web experience of all levels have worked to make sure that their websites, web service accounts and browsers were as safe as they could be from computer hackers. However, the hackers practice an old baseball saying which goes, “If you want to be a success you have to hit ’em where they ain’t.”

The weakness that the hackers have found is the WordPress Blog. Many may have never considered a blog to be worthy of a hacker’s attention, yet with the way that advertising and marketing dollar potential have soared, that’s what sets a hacker off on their hunt for a victim.

The hacker attacks on WordPress Blogs take the person who wants to come to a particular blog to a different site that’s full of ads, many of them obscene and many of them virus filled, which obviously does not present what was the assumed landing point blog in the best light. In fact, one hacker attack, no matter how quickly it’s spotted and dealt with, can destroy all the work that the owner of that blog has done. If it’s a blog full of content with years of archive material, a hacker’s attack will turn all of that work into worthless untrustworthy words.

The attacks launched on WordPress Blogs by hackers get even worse for the blog owners. Google, for example, when (not if) their robots detect something suspicious about a WordPress Blog will include the following in the search result for that WordPress Blog.

“This site may harm your computer.”

If a person clicks on that phrase, which appears as a link within the search result listing, they will be taken to a page that will repeat the warning of harm to their computer and suggest that they go to another site or blog that came up in their search results.

Even if a WordPress Blog owner catches the damage quickly, the time it will take to repair that blog’s reputation will be costly at a variety of levels. People will remember the warnings of computer harm no matter how strongly it’s presented that all with that WordPress Blog is well. A loss of blog traffic will mean a loss of ad revenue. In many cases this could mean the loss of advertisers since many affiliate ad programs require a specific level of traffic activity.

WordPress Blog owners make the mistake of thinking that since the warning signs that their blog has been hacked are so obvious that they’ll be able to catch the problem before it becomes a major disaster. They would have to be proactive rather than reactive and monitor their WordPress Blog every minute of every hour of every day. Just five minutes under a hacker’s control can destroy the connection that WordPress Blog had made with the thousands of people who visit it at any point.

While WordPress does the best they can with security updates, that’s still just a reactive option for the WordPress blog owner. There is a proactive step every WordPress Blog owner can take to prevent hackers from destroying the work and reputation of their WordPress Blog.

Internet developer and expert James Stein, with 15 years experience in the development of programs that assist and educate people, has created WordPress Secured. Instead of one plug-in fix after another, WordPress Secured brings total security to every WordPress Blog that anyone can learn and benefit from.

WordPress Secured teaches how to close the many open doors WordPress Blogs contain which hackers exploit. It teaches how to find a blog’s softspots and strengthen them. Users discover how to protect their important avenues of ad revenue. WordPress Secure makes the blog owner not only more secure but more smart and aware about their blog.

WordPress Secure also includes a special feature called BadBot Killer. This program stops the scanning bots that seek out a WordPress Blog’s weaknesses that are the welcome mats for computer hackers. BadBot Killer stops the hackers even before they can find the front door to a WordPress Blog.

The amount of knowledge and information required to do a WordPress Blog post-hacking repair is large and above the heads of many WordPress Blog owners. WordPress Secure is one easy and educational package that keeps the WordPress Blog owner steps ahead any hacker.

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