Social media, specifically focusing on the social networking sites, is rapidly becoming the staple form of content online – user generated content is also some of the most valuable, as it is the honest voice of the public.
Sites such as Facebook, Twitter and YouTube are among the more popular and profitable social networks for internet marketers. They’re freely available for anyone to use, and are challenging the convention of traditional media. Social media optimisation, or SMO, involves using this new form of media to increase your web presence and overall credibility. Here how to optimize for social media:

Clever Content
Optimise for your keywords, but always try and use fresh content rather than replicating old copy across the internet. Include the appropriate keywords, but not so much that the reader finds it repetitive.

Blog Above All Else
Blogging is the best way to create content on an ongoing basis, as there is always a new angle to take or industry news to relate – it’s not like setting copy into stone on your formal website; it has the potential to be much more personal and interactive than that.

Micro-blog!

Even more uncomplicated, personal and interactive, micro-blogging platforms such as Twitter are great ways to increase search engine visibility through the community of users.

Create Profiles Across Social Networks
Scour the internet for areas where you can create a presence. You don’t necessarily have to be an active member, but by creating profiles with your chosen keywords you can claim the online address before someone else does and increase your search engine visibility while you’re at it

Share and Share Alike
Everything you do online should be easy for users to share. Chicklets are the little buttons which are inserted added to blogs and websites making social bookmarking possible at the click of a button. Use them in your content, and bookmark your new blog posts. We will be looking at how to use social bookmarking sites to increase your web presence in the future, so remember to keep an eye out on this blog.

Interact and Be Part of the Gang
Possibly the most important aspect to SMO is social discussion and commentary. It’s no good being silent or stagnant online – the internet is way too interactive for that. Comment on blogs, ask questions, provide answers and generally just use your pulpit wisely.

Manage Your Online Reputation
If you don’t have any online reputation management services, it may be a good idea to invest in – or at least set up some simple reputation management tools like Google Alerts, Yahoo! Alerts and Twitter notifications to inform you of any content containing your keywords.   With Online Reputation Management you should not only monitor your online presence, but also attend to it efficiently during times of both good and bad publicity.

Introduction to SEO (and the dreaded Google slap!)

When I decided that I was going to invent Australia’s most innovative, corrective skin care range that I would be writing articles on SEO along the way……. I would have said SE…what??

If you don’t know what SEO stands for, then you better quickly decide if it’s something you need before you read on… time is precious and there’s no point filling your head with tips that you cannot use.

SEO stands for Search Engine Optimisation. In a nutshell, it is basically the beautiful art of ranking on page one of Google for the appropriate search term that suits your business.

Example

One of Homepeel’s core products is a skin peel system you do yourself at home. This saves my customers heaps of money by not having to go to the salon anymore. So what you do is think to yourself; what words would my potential customer search in Google for? In my case, the answer was skin peel.

Your aim should be to have your website land on the first page of the Google results. How often do you go to the second page of results? 90% of people never go past the first page.

Do an experiment. Go to www.google.com.au (when you have first finished reading this fascinating article) and do a search for the term skin peel. You will find our website www.homepeel.com.au will come up somewhere on that first page.

Achieving this is the art of SEO. You are probably thinking to yourself right now “Cool, show me how to do that” and I will, but there’s no step by step guide or exact formula. This is why I call it an ART. You need to learn this art.

First you need to understand Google and how it ranks. Google sends out little things called spiders (Googlebots).

When a person requests a search in Google, these spiders crawl over the World Wide Web looking for web sites (web pages) that suit your search request the most.

These spiders look for a number of different things and these things change all the time. Google is very clever at making sure that the results will be organic and not vulnerable to people trying to get page ranking by to dodgy activities.

This is a good thing because if they did not keep strict rules for this type of thing, then the results we get when we do searches would not be relevant to what we are looking for and Google would loose it’s credibility.

One way Google ensures users stay true to the organic Google search results is by introducing the Google Slap.

The Google Slap is the most feared punishment for business that relies on the internet for survival.

Basically, if Google see’s that you are doing activities to boost your Google ranking that are not seen as organic (meaning true, natural results) then they will place a Google Slap on your site. When this happens, the Google spiders will no longer see your web site. This means you will never show up as a result in a Google search. This will be the death of your site.

Due to the existence of the Google Slap, it’s imperative that the activities you choose to pursue when trying to improve the SEO performance of your site is meaningful and true.

This sounds easy, bit in actual fact it is not. As the art of SEO is still quite a new field. It is hard to know what sources of information are going to lead you down the right path.

Currently there is an infinite amount of services and internet tools that claim to get you ranking on page one of Google with in 24 hrs and so on. Well, the first thing I can suggest is never choose to do something that promises quick results. This is because Google ranking is not something that can be done overnight. It takes time.

One very good tip I offer is to make one of your SEO guru’s Ed Dale http://tubbynerd.com/ He is one of the most respected SEO guru’s in the world and he happens to be located in Melbourne, Australia.

Below is a general list of things Google spiders look for:

• How often and where the keyword (the search term) is located on your pages
• Your domain name, does it include the search term
• Links. Is your site linked to well respected sites? How many links do you have?
• Do you a have a link to a .gov
• How often your site is updated
• How many hits a day it gets
• Is your site registered with Yahoo
• Is your site indexed by dmoz.org
• Most importantly, has Google indexed your site
• Is the search title in your Page Title

Lately, you may be thinking “Well, Google is not the only search engine! Why do we only focus on Google?” This is because 85% of people use Google.

The front page of Google is the most successful advertising space in the world. With a little, time, effort and dedication – you can find yourself there!!
Feel free to forward any questions to me on jodiec@homepeel.com.au as I am very passionate about SEO and helping others achieve ranking like I have.

Jodie Culpin
jodiec@homepeel.com.au
www.homepeel.com.au
0409 648 208

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Introduction to Web Hosting

On December 27, 2009, in Web Hosting, by entmind

It seems as if almost everyone has incorporated the internet as a part of their daily activities. People are frequently using the net to communicate, socialize, listen to music, download videos and a lot of stuff we would rather not discuss. As a modern-day freelance writer, the internet is something I just can’t be without. The popularity of this worldwide network has led to the emergence of several online markets and the web hosting business is thriving like no other. With more people looking to benefit from all the resources of the internet and World Wide Web be it for personal or business reasons, web hosting firms have been able to make out rather nicely.

What is Web Hosting?

Website or web hosting, is a service that allows you to have your very own website. How does it work? Well, you sign up with a web hosting provider and they allocate disk space among other resources,  for you on a high-capacity computer, more commonly known as a web server. Hence the name, the web host’s server serves your website pages on the web, making them accessible to internet users throughout the world. Nearly every site on the web is being powered by one web hosting company or another.

Types of Web Hosting

There are many different types of web hosting available, each of which are geared towards businesses, webmasters and developers at varying levels. Some of the most popular types of web hosting including the following:

Shared Hosting

The most common type of web hosting, shared hosting describes a situation where you are literally sharing server space and various resources with other website owners.  Simplicity and cost-efficiency has made this arrangement quite popular among individuals and small businesses.

Dedicated Hosting

More commonly termed as a dedicated server, dedicated web hosting refers to a situation where you have an entire server dedicated to your website or business. Server space and all resources are made exclusive to you, providing the utmost in control and flexibility.

Managed Hosting

Managed hosting generally refers to the full managing and servicing of a dedicated server.  This may include server administration and database management among other services.

Reseller Hosting

Reseller hosting is a situation where you purchase server space and associated resources from a web hosting provider and then sell it to your own customers. A reseller essentially acts a middleman between the customer and the web hosting company.

As you can see, web hosting comes in a variety flavors and these are just a few of many. Narrowing them down and finding one that suits your needs isn’t always easy but one thing is for certain – with all the providers currently on the market, there is sure to be a host capable of meeting your needs.

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