When it comes to selling things, the human tendency to package can make life easier. When you’re marketing yourself and trying to sign on new clients, you’ll want to take full advantage of aspect of human psychology. Bundle services together and suddenly a new client will be bringing you as much business as two or three clients in the past.
When it comes to buying things, packages are attractive because they seem to simplify the client’s life. If an insurance company offers me a package deal on car insurance, home owner’s insurance, and life insurance, suddenly I have so many fewer decisions to make-and I don’t have to deal with three different insurance agents. I might save some money, but even if I don’t, I save aggravation and time, and most people value their time as much as their money. Costco or BJ’s Club are good examples of packaging in the retail world, and the number of people that flock to these giant stores indicate the popularity of packaging. Fast food places have the value meal, which is a package of a sandwich, fries and a drink.
What is also important is to offer different packages, i.e. to give the client options. When I first started out, I offered piecemeal services at standard rates. Then I realized that clients work in a different way. Many people like options. They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium and large. Going to the example I gave of the restaurant, they have a small value meal, medium or large.
”Small, medium, or large” doesn’t quite work for accounting services. The principle I use to distinguish between levels of service is this: the more accessibility to me and to my staff a package offers the client, the higher the fees. So while we can custom tailor the service package to fit their needs, nonetheless the services are packaged based on frequency.
In addition to packaging your services, you should consider cross-selling. Many years ago I learnt while attending a seminar by the legendary marketer Jay Abrahams that there are 3 ways to grow your practice:
1) Increase number of new clients
2) Increase the fees paid by each client
3) Increase the frequency of purchase or sell the same client more services
Cross selling is the way the CPA practitioner increases the frequency of purchase.
When you have a relationship with the client, you can offer them other services that will help the client. How does one go about finding out the services that your clients need? Not to oversimplify it, but really, the best way to find out is by asking. We recently conducted a survey and we called up most of my business clients to ask them how we were scoring and what else we could do that could help them. It’s really very instructive to hear the clients’ perspective on things. I have also found this to be one of the best ways to find out other services we should be providing.
Here’s a partial list of additional services to offer:
Financial planning or wealth management services
QuickBooks consulting – Outsourced accounting (A couple of years, we packaged our QuickBooks consulting services as either a 10-hour package or a 20-hour package, to be used in one year.)
Business valuation services
Using this list as a starting point, talk to your clients and find out what services they need that you could offer. Specialize in what your target clients want, and you’re just about certain to grow your practice.
SMO is defined as the social media optimization. Typically, SMO is believed to be another good way of doing online marketing. A company can easily increase the popularity of the products by making it SMO optimized. Like search engine optimization, a product or a website can gain recognition if it is properly optimized. With the assistance of media optimization, a product or a service can be marketed easily. There are various service providers of SMO services that can help you in increasing your online business.
The SMO highly influences the product of the customer. Various social networking sites like MySpace & Face book provides a good opportunity to people to interact. These sites can be used as examples for the social networking purposes. The SMO services encompass video and bookmark marketing.
You are provided the opportunity of uploading the videos in the video marketing. The exciting videos are able to attract the viewers. This will further help in increasing the increasing the traffic of the websites. The bookmark marketing enables the browsing service with the help of the bookmarks. Mobile and event marketing are other great techniques of SMO services that are made available by online marketing.
With the help of this service, one can create a liking for products. The major advantage of this is that it will enable you to achieve good ranking for the site and the product. The SMO services are looked upon as a best method of generating traffic for the website. Besides this, it assists you in increasing the online visibility of a particular website. Press release, search engine submission, image sharing and space optimization are some of the social media optimization services.
Web design is a process that really demands a lot of energy. It means providing the web design that is informative, pleasant and applicable for the web site costumer. Such web sites have a good design and right below are some advices that can be helpful in web designing.
The main thing that matters web design is the informative side of the web site. That is a good web design. The good web designer should provide to the costumers the best screen leading and it is the priority that shows different weight of all visual parts that web design has.As an example for most important status in many web designs can be the logo you see on the web site. But the priorities can go much further and it is up to you, your web designer to choose from many tools that are in your disposal you wish your costumers look at.
Starting with web designing some beginners can consider that it is important to use every blank part left in the web site design. It seems them like a pity not to fill every space. But it is opposite. Web design must be clear and pleasant for looking. There are three aspects of spacing that are considered as necessary. Those are line spacing which directly determines the readability of the text, padding that represents the space between text and elements. Generally there shouldn’t be any touch between text and some other elements but some exceptions exist. The third aspect of spacing is white spacing and it considers empty spaces that doesn’t have to be white. This space gives a web design that is clear and elegant with balance, proportion and page contrasts.
Something worst that may happen to you when navigating the web site is not to know where to go. Web designers must enable you to know where to go and to make it to easy figure out where you are in every moment. There are two important navigation aspects:
Navigation- to know where next to go.Orientation- to know the right position at the moment.
Text belongs to a web design and there for a lot of attention is turn toward it. The things you must take care about the text appearance are next:
Font - it is recommended to use the appropriate font and not too different.
Font sizes – Today texts are written to read and the font size must be consistent and the proportion between headings and sub- headings must exist.
Line length – It doesn’t need to be too long.
Colour – It must be a good contrast and not too many colours to use.
Spacing – We have already discussed it above.
Putting as many information, text and images must be usable for the costumers so web designers must pay attention on it.
The sharpness of web design is very important for having design very crystal and sharp. If want a sharp design certain things must be achieved:
Make shaped edges into pixels.
Use appropriate anti- aliasing setting for any text.
Contrast must be high how the borders can be clearly defined.
Emphasize the borders just a little to increase the contrast.