If you are really serious about internet marketing, there is a technique that can get you a top spot in a “sponsored” search results in just a matter of a few minutes! This technique is called pay-per-click advertising. Believe me any amount of money that you will spend for pay-per-click is well worth it.
Here are the reasons why PPC or pay-per-click is worth your money’s value. First, PPC ads appear immediately resulting in more traffic to your site. There is no need for your site to be indexed by any search engine, traffic just happens to go to your site because of PPC.
Another great thing with PPC is you don’t need to pay for any other fees except for the results. And no matter how many times your ad appears on somebody’s website, you only get to pay when someone clicks on your ads. If you observe and look closely at the results, you should be able to find out how well each of your ads is doing. This can also be your basis to continue that ad or not.
This unique internet marketing tool is so wonderful that you can run multiple ads all at the same time. You can even split test different ads, so that you can determine easily which ones work well which ones don’t. This way you can ditch the not-so-profitable ads. In addition, you can also try testing your keywords and use the very best of these to boost your site’s ranking in the search results.
Truth is, you can use the pay-per-click technique to check out everything from your products, price points as well as your ads and sales copy. These are excellent factors to make your ads more appealing to your target market.
And if you can do it properly, you will discover that PPC advertising can also become very affordable. Truth is by learning to do it right, you can even make profit while you are in the process of boosting your site’s traffic as well as visibility. A great deal indeed!
To really make sure that your target market can find your website, all you need is a combination of PPC and SEO. Now that’s what you call an effective internet marketing.
There is no other online technique or strategy that can offer you as much scope as pay-per-click. With PPC, you can improve your website’s search engine ranking and attract more traffic to your website dramatically without spending so much money.
There are so many techniques to do some great internet marketing online. And if you can really get those especially PPC to work right, you really get a competitive advantage. The only thing is some of these online strategies or techniques can disappear overnight. These may work magic for you but can disappear right before your very eyes. So it would also be to your advantage if you continue to look for other great internet marketing online advertising aside from PPC.
Search Engine Optimization (SEO) is a set of methodologies aimed at improving the volume and quality of traffic to a website from search engines via organic search results for targeted keywords with careful planning and implementation by advanced SEO services. Professional advanced SEO services helps you to come in the top list of the organic search results to attract traffic, rather on the most targeted traffic, as they only constitute 10-20% traffic of all search engines. Moreover, the visitors of organic results will be keen to buy products and advanced SEO services will prove themselves to be helpful in your business.
Many debate over “ethical” and “unethical” SEO techniques or, as it is often put, “white hat SEO” and “black hat SEO” techniques. You might be scratching your head to find an answer to what makes a SEO technique ethical/ white hat or unethical/ black hat? If we talk about the views of many SEO experts they’ll say that search engines don’t want SEO to exist at all and would consider all search engine optimization as unethical but they also contradict their words by saying that “many SEOs provide useful services for website owners.” However, to put in simple terms an unethical SEO company tries to trick search engines or represent your pages differently to the search engines thus bluffing the visitor.
To differentiate we can say that an ethical search engine optimization/ “white hat” technique conforms to the search engines’ guidelines and involves no deception. Whereas, unethical / “Black hat” SEO technique tries to improve rankings that are disapproved by the search engines and/or involve trickery.
Many SEO companies in India as well as aboard work to offer various SEO services like search engine optimization (SEO) service, linking building, SEO content copywriting, internet marketing solutions, etc. In an ocean of so many SEO agencies or companies it gets difficult for a client to fish the best professional SEO company.
When searching for a SEO company for yourself you’ll get a never ending list of SEO companies, but you have to be patient to pick the best SEO company for your business. Check the work experience, portfolio, authenticity, quality of work, and of course price of your choice SEO company before you hire them for your web site’s promotion.
below is some of my early writing on traffic management, its pretty outdated but new stuff is coming
link to content management power software power point presentation How do I use SEO techniques for propper search engine marketing (SEM)
SEO and SEM are two of the catch phrases of the web 2.0 new millennium. You will hear the term thrown around a lot, often because its definition is broad or ambiguous and constantly changing. Basically it means, techniques used to boost your search engine “ranking”, or where your website appear in search engine results. Also using your ranking and other factors to properly market yourself and increase visibility on the web. Studies show that around 80 percent of Google users do not go past the first ten-fifteen results. This has created an extremely aggressive market for obtaining this top position. Many SEO “experts” have often been given a bad reputation by the unethical use of what is called “black hat” techniques (taken from old westerns where bad guys wore black hats). They try and fool search engines through various methods into ranking them higher. This may have worked years ago to some extent, but currently this almost always hurts your ranking, as Google has been programmed to look for these tricks. This should be avoided altogether. The best idea is to stay up-to-date on what the “best practice” is for SEO, and stick to these guidelines. This is often called organic growth, because it is similar to watering a plant. Slowly and surely your work will pay off, but it will not work overnight. Any company that claims to be able to do this instantly is a fraud! Google warns against this, but many people get tempted by the allure of quick results. This never works and these people stole your money. As with everything on the internet and the business world itself, one must use discretion as to how to market and who to work with. The two most important practices of SEO follow.
Quality Written Content
Google as well as most respected SEO agencies agree that QUALITY CONTENT, is the number one way to boost your site. This means lots of relevant, original TEXT as well as rich media. Most importantly, lots of written quality TEXT. Relevant and original text is the most effective for boosting your ranking. Quality content is like food for search engines, they gobble it up when they see it, displaying you in their search results. Often an experienced SEO who also has talent in writing can help provide this content. It is good to keep in mind many things when writing this material. In addition to relevancy, the KEYWORDS and KEY PHRASES that the text will be centered on and keyword density is also important, though a mistake is made when this becomes the focus of the article. This begins to detract from the quality of the content. Usually if one is writing quality content that is focused on the subject, it will naturally have an acceptable keyword density. Google uses extremely advanced mathematical algorithms to look for this kind of content. They keep the heart of these mathematical expressions top secret, though much of it is revealed to the public. There are also many other white hat approaches to working with text including, using bold, italics, the use of heading or h1 tags and other titles. An experienced SEO will know all of this. Again, it is wise to only use the most current and ethical best practices for search engine optimization as this has proved to the be the most effective. There is no substitute for hard work to create a rich and deep site, with quality, relevant well written content.
Links, and Link Building
Another Central SEO theme is the use of linking and Link Building. Generally speaking Google and Yahooconsiders a link from one site to another as a vote from site A to B, though Search Engines do more then tally up all the votes for one specific site, they analyze the quality of the site the inbound link is coming from, its relevancy to the subject and so many more factors kepy top secret in Silicon Valley. Search engine robots often find sites by “crawling” from site to site using links as the web that connects sites together. Inbound links are considered to be the best for your search engine ranking, as they are viewed by search engines as a “vote” from that site for yours. Many factors come into play as to the “importance” of this vote, including whether this link is reciprocated (viewed as link exchange, still very good but not as good), as well as if the site is a good or “bad neighborhood” , if this site is a very low ranking site, spam site or link farm this will not mean much. Another thing to consider when reaching for inbound links is whether or not the linking web page is relevant to your site. If you have a site about computer chips and a gardening site is linking to you, it will not carry as much weight.
That’s it for now folks, I use many tools in SEO in addition to morals, quality writing skills, and in-depth knowledge. I also use the Fire Fox add-on SEO Quake, Web CEO, and Google Analytics. These are basically the industry standard of SEO tools and most anything outside of that is not only extraneous but dubious. Pat yourself on the back for reading this through to the end, I tried to make it concise and dense with valuable information. There is still much left uncovered, and this section will be constantly evolving as the internet constantly involves as well.
Here is Googles advice on choosing and SEO
Talk to many SEOs, and ask other SEOs if they’d recommend the firm you’re considering.
References are a good start, but they don’t tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google’s spam guidelines.
Make sure you’re protected legally.
For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.
What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow do
mains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn’t distinguish between actual search results and ads that appear in search results
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from “fake” search engines, spyware, or scumware
has had domains removed from Google’s index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it.
The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:
Federal Trade Commission
Washington, D.C. 20580