How To Install WordPress 2.5 In 5 Easy Steps

On January 4, 2010, in Wordpress, by entmind

WordPress has never been easier to install than the latest version. In this article, I will describe how to install WordPress 2.5.

INSTALL WORDPRESS IN FIVE EASY STEPS

(1) Download WordPress

The first installation step is to Download WordPress from http://wordpress.org/download/. I created a directory on my PC called “wordpress” in which to collect the files and images I will use for my WordPress installation and customization. Once the download competed, I saved the .zip file.

(2) Unzip WordPress

After saving the file, I opened it with the zip/unzip program I use, and selected all of the files. Since I will be testing and modifying WordPress locally to begin with, I “extracted” the files to the root directory of the Apache server I use for my PC test bed.

If I were going to install WordPress “for real” on a live web site, I would have used an FTP client to upload the .zip file to the desired directory at my hosting service and unziped the file there. Firefox has a terrific and *free* FTP client, FireFTP, that can be used for the upload.

(3) Create the Database

At this point, the WordPress database needs to be created. WordPress requires a database to store the site content and other information. I use MySQL for my database server both on my PC test bed and on my live sites. I use phpMyAdmin as an interface to MySQL.

Creating the database is really simple using phpMyAdmin. I simply start phpMyAdmin, enter the database name, and hit the “Create” button. WordPress will create the tables it needs in the database.

(4) Create wp-config.php

WordPress needs to know how to access the database once it has been created. That’s what the wp-config.php file is for. WordPress includes a file called “wp-config-sample.php.” This file needs to be modified with the database access information and renamed to “wp-config.php.”

Open the config file with any text editor. The critical entries are DB_NAME, DB_USER, DB_PASSWORD, and DB_HOST.

As an enhanced security measure, I obtained a unique SECRET_KEY and pasted this into the file. I then saved the edited file as wp-config.php. The text below shows the code I changed:

// ** MySQL settings ** //

define(‘DB_NAME’, ‘wordpress’); // The name of the database

define(‘DB_USER’, ‘rtivel’); // Your MySQL username

define(‘DB_PASSWORD’, ‘MyPassword’); // …and password

define(‘DB_HOST’, ‘localhost’); // 99% chance you won’t need to change this value

// Change SECRET_KEY to a unique phrase. You won’t have to remember it later,

// so make it long and complicated. You can visit http://api.wordpress.org/secret-key/1.0/

// to get a secret key generated for you, or just make something up.

define(‘SECRET_KEY’, ‘diq`~@|CH6)l@u>x;hA>1ew1maZ/)ToE!y%}}ZYAI!=V^L()eooB!0V+k8LJa!Eh’); // Change this to a unique phrase.

(5) Run the WordPress Installer

After completing the edit of the wp-config.php file, I started the installation script by entering this URL to my Apache server into my browser:

localhost/wordpress/wp-admin/install.php

For a live site, the URL might be something like this:

yourdomain.com/wordpress/wp-admin/install.php

The first installation screen asks for the blog name and contact email address.

The next screen announces a successful installation and provides a username and password for the administrator. Be sure to save this password!

The installation is now complete. I can now log into WordPress and begin managing the blog, customizing the theme, or adding content.

Or, I can click the link at the top of the log-in screen and go to the blog’s home page.

If you don’t manually create a wp-config.php file, WordPress will prompt for the information it needs and try to complete the installation.

That’s it! WordPress should now be installed.

Yours for a more successful blog,

Royce Tivel

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Become Number 1 on Google Fast and Easy!

On January 4, 2010, in Search Engines, by entmind

I got into SEO back in 1998. And I can tell you from experience, it’s changed a lot over the years. Not long ago you could use tricks like keyword spamming and fill META tags with just about anything even close to what was on your page. Even with the simplest tricks you could place highly on Google, Yahoo, and all the other biggies. That’s no longer the case.

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.

Step 1: Develop Great Content

Writing great SEO content is a snap if you follow this simple 5 step formula…

1.) Write naturally as if speaking with a friend. Record yourself actually speaking to a friend about the topic of your Web page and it will all come together automatically.

2.) Limit each page to 2 to 3 keywords or keyword phrases.

3.) Mention each keyword no more than 4 times per page and split the usage somewhat equally between paragraphs. Two mentions of your major keyword in the 1st paragraph is the only real exception. And be sure you mention each toward the end of the page to show overall consistency and topic authenticity.

4.) Try to incorporate the first mention of each keyword into hyperlink anchor text. The link should lead to another page of your own site. (Note: The keyword would then be the clickable text leading to your other page.)

5.) Have between 150 and 250 words of text per keyword. So if you have 3 keywords on one page, you will have about 600 words on that page, in total.

That’s the quick and dirty SEO content writers course. And believe me, it works!

Step 2: Link Like the Pros (Part 1; Strategize)

Linking is a bit more involved. The main thing to remember is that you want as many high quality, topic relevant links as you can get. And you want them all using the same exact URL since Google sees URLs that begin with “http://www” differently than links that begin with just “www”. In other words, even if you have 200 links to your page, if they are split between URL formats, you are not getting full credit for the links.

And forget all that stuff about links to the homepage being “a must.” Sure, having inbound links go to your homepage is great but Google has smartened up. They figure your site overall is probably not that great if nobody bothers linking to your actual content pages. While it’s true that Google ranks pages rather than sites, they do still base each of your page’s worth on its supporting pages.

I won’t bore you with a bunch of techno babble. In short, if you keep this in mind, you’ll always be ahead of the game:

1.) Inbound links should be from pages containing relevant content of a similar nature.

2.) Links to your web pages from outside pages with high Google PageRank (GPR) are most desirable. (Note: GPR is NOT the page’s position on Google. It is a value, from 1 to 10, that Google assigns to all Webpages.)

3.) Links from (not to) a homepage are typically most valuable, unless they have a higher GPR page to link from. Focus on the GPR. If you use software like that mentioned below, it will do all this automatically. If you do it all manually, get the free Google Toolbar from http://toolbar.google.com. GPR is shown for every page (that has any) on the Internet.

4.) Inbound links to your pages should feature your keyword as the anchor text triggering the hyperlink (keyword is the clickable part leading to your page.)

5.) Do NOT use generic text for your link’s surrounding content. Make the sentence as relevant as possible.

6.) Use as many well written versions of your link’s surrounding content as possible so Google doesn’t view your inbound links as duplicate content.

Step 2: Link Like the Pros (Part 2; Do It)

As far as actually getting great links, avoid the automated script based reciprocal link services. A lot of these services link your pages to “gray barred” pages, which means your site can get kicked off Google as well. And to be honest, reciprocal links are not nearly as valuable to Google as they once were, especially the junk link pages most of these services create.

If you want to “set it and forget it” without the problems mentioned above, you might want to try a service like 3-WayLinks.com (http://www.3-WayLinks.com). Although I’m not a fan of any linking service, this one is the best I’ve come across so far. They set it up so your page links to another, which links to a third, which links to you. There is no direct reciprocal beeline back to your page and each link is counted as a one way inbound link by Google, which is the most valuable type of link.

Of course, natural linking is the way to go whenever possible. Google LOVES links that are part of page content (see the anchor text notes above.) And getting great links like this is easier than ever with the right software so don’t sweat the time or effort. Both are minimal.

The product a lot of SEO pros use (myself included) is SEO Elite, available at http://www.SEOeliteWeb.com. It works great as both a full function link building tool and ranking checker for all major search engines. Even if you don’t need the app, take advantage of the free videos on the site. They explain special linking considerations, like special reserved commands such as “allinanchor” and how to find Google “Authority sites.” You can still benefit from the information, even without the tool.

Big Tip: When approaching other sites for links, try to get your link as anchor text in the actual page content, or a margin. Also do their link that way and explain the benefits and how much Google loves this type of natural content linking.

So there you have it; everything you need to get your pages on top of Google in record time. Best of luck. You’ll do great!

Tagged with:  

Become Number 1 on Google Fast and Easy!

On January 4, 2010, in Search Engines, by entmind

I got into SEO back in 1998. And I can tell you from experience, it’s changed a lot over the years. Not long ago you could use tricks like keyword spamming and fill META tags with just about anything even close to what was on your page. Even with the simplest tricks you could place highly on Google, Yahoo, and all the other biggies. That’s no longer the case.

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.

Step 1: Develop Great Content

Writing great SEO content is a snap if you follow this simple 5 step formula…

1.) Write naturally as if speaking with a friend. Record yourself actually speaking to a friend about the topic of your Web page and it will all come together automatically.

2.) Limit each page to 2 to 3 keywords or keyword phrases.

3.) Mention each keyword no more than 4 times per page and split the usage somewhat equally between paragraphs. Two mentions of your major keyword in the 1st paragraph is the only real exception. And be sure you mention each toward the end of the page to show overall consistency and topic authenticity.

4.) Try to incorporate the first mention of each keyword into hyperlink anchor text. The link should lead to another page of your own site. (Note: The keyword would then be the clickable text leading to your other page.)

5.) Have between 150 and 250 words of text per keyword. So if you have 3 keywords on one page, you will have about 600 words on that page, in total.

That’s the quick and dirty SEO content writers course. And believe me, it works!

Step 2: Link Like the Pros (Part 1; Strategize)

Linking is a bit more involved. The main thing to remember is that you want as many high quality, topic relevant links as you can get. And you want them all using the same exact URL since Google sees URLs that begin with “http://www” differently than links that begin with just “www”. In other words, even if you have 200 links to your page, if they are split between URL formats, you are not getting full credit for the links.

And forget all that stuff about links to the homepage being “a must.” Sure, having inbound links go to your homepage is great but Google has smartened up. They figure your site overall is probably not that great if nobody bothers linking to your actual content pages. While it’s true that Google ranks pages rather than sites, they do still base each of your page’s worth on its supporting pages.

I won’t bore you with a bunch of techno babble. In short, if you keep this in mind, you’ll always be ahead of the game:

1.) Inbound links should be from pages containing relevant content of a similar nature.

2.) Links to your web pages from outside pages with high Google PageRank (GPR) are most desirable. (Note: GPR is NOT the page’s position on Google. It is a value, from 1 to 10, that Google assigns to all Webpages.)

3.) Links from (not to) a homepage are typically most valuable, unless they have a higher GPR page to link from. Focus on the GPR. If you use software like that mentioned below, it will do all this automatically. If you do it all manually, get the free Google Toolbar from http://toolbar.google.com. GPR is shown for every page (that has any) on the Internet.

4.) Inbound links to your pages should feature your keyword as the anchor text triggering the hyperlink (keyword is the clickable part leading to your page.)

5.) Do NOT use generic text for your link’s surrounding content. Make the sentence as relevant as possible.

6.) Use as many well written versions of your link’s surrounding content as possible so Google doesn’t view your inbound links as duplicate content.

Step 2: Link Like the Pros (Part 2; Do It)

As far as actually getting great links, avoid the automated script based reciprocal link services. A lot of these services link your pages to “gray barred” pages, which means your site can get kicked off Google as well. And to be honest, reciprocal links are not nearly as valuable to Google as they once were, especially the junk link pages most of these services create.

If you want to “set it and forget it” without the problems mentioned above, you might want to try a service like 3-WayLinks.com (http://www.3-WayLinks.com). Although I’m not a fan of any linking service, this one is the best I’ve come across so far. They set it up so your page links to another, which links to a third, which links to you. There is no direct reciprocal beeline back to your page and each link is counted as a one way inbound link by Google, which is the most valuable type of link.

Of course, natural linking is the way to go whenever possible. Google LOVES links that are part of page content (see the anchor text notes above.) And getting great links like this is easier than ever with the right software so don’t sweat the time or effort. Both are minimal.

The product a lot of SEO pros use (myself included) is SEO Elite, available at http://www.SEOeliteWeb.com. It works great as both a full function link building tool and ranking checker for all major search engines. Even if you don’t need the app, take advantage of the free videos on the site. They explain special linking considerations, like special reserved commands such as “allinanchor” and how to find Google “Authority sites.” You can still benefit from the information, even without the tool.

Big Tip: When approaching other sites for links, try to get your link as anchor text in the actual page content, or a margin. Also do their link that way and explain the benefits and how much Google loves this type of natural content linking.

So there you have it; everything you need to get your pages on top of Google in record time. Best of luck. You’ll do great!

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