The purpose of this article is to outline three different ways of getting a WordPress blog up and running. WordPress is a free blogging software, has many benefits and is supported by a large community of users and developers.

A “blog” is abbreviated from the term, “web log” which is a form of online diary or journal.

Since its advent a few short years ago, blogs have found numerous uses. Just to name a few, these include:

- teenagers putting their thoughts and ramblings online

- hobbyists giving updates about their interests and passion

- people staying updated with friends overseas

- professional bloggers updating specific niche products

- multinational corporations (MNC’s) such as Microsoft & General Motors using blogs as marketing tool

Like a web site, a blog has global reach. However, it’s far cheaper, quicker and definitely easier to maintain a blog than a traditional web site. A blog’s contents can be easily updated by submitting short or long articles (commonly known as blog posts) through an easy-to-use graphical interface. As a blog’s content is updated regularly, they naturally attract both human readers as well as search engines hungry for fresh content.

To set up a blog, we need some form of blogging software or platform. There are free software like Blogger and WordPress and there are paid platforms like Moveable Type and Typepad.

Blogger is owned by Google. It’s free and perhaps the easiest way to create a blog and your first post, literally within minutes! Howeer, its features are somewhat limited.

Thus, WordPress is a good alternative if you are looking for free blogging software. As it is an open source software, it is literally supported by a huge community of users and developers that assists both new and experienced bloggers. Not only feature rich – it supports categories, pages and trackbacks, just to name a few – it is constantly being updated through its core software as well as through software plugin’s which are bonus software components that extend the basic functionality of WordPress. For more information, visit WordPress.org

Here are 3 different ways to get a WordPress blog up and running:

1) Via WordPress.com

2) Via WordPress.org

3) Via CPANEL’s Fantastico

VIA WORDPRESS.COM

Like Blogger, you can get your WordPress blog and first post up and running within several minutes through WordPress.com! This site is meant for people to get a taste of WordPress without having to go through the somewhat involved procedure via WordPress.org (see the section below). If this is the first time you are getting your WordPress blog up and running, you should definitely give this a shot.

It’s as easy as going to WordPress.com, clicking the button that says “Get a WordPress Blog Now>>” or something like that and following the directions there. And then, you start posting!

In this case, your WordPress blog will be hosted on WordPress.com totally free. Therefore, you do not need your own web host. The only drawback is that there are limitations such as you can’t install your own themes or plugin’s.

VIA WORDPRESS.ORG

Instead of having your blog hosted on WordPress.com, you can install WordPress on your own web host. (Of course, in this case, you need to have your own web hosting account which preferably comes with a version of “CPANEL” – a an easy-to-use graphical control panel to manage your web host.)

Setting up of the WordPress blog comprises the 3 main steps below.

Step 1: Visit WordPress.org and download the WordPress installation files which are free (since it is open source software as mentioned before). As the files are in a compressed format, run your compression utility (such as Winzip) to expand the files to your hard disk..

Step 2: Run your File Transfer Protocol (FTP) program and connect to your web hosting account. Then upload the installation files to the domain (if you have multiple domains hosted) and folder that you want your WordPress blog installed.

Step 3: This step is going to be challenging for the non-techie type if they managed to survive Step 2! You log into the CPANEL of your web host and create and configure your MYSQL database. After this is done, you need to configure some files to complete your installation.

Next, launch your browser to access your blog and start making your 1st post by running the “wp-admin.php” script that has been installed.

As you can see, this is the “normal” but very tedious way of setting up of your WordPress blog.

However, the effort you expend is worthwhile as you can configure all aspects of WordPress like installing the theme you like and adding HTML codes to include Google AdSense on your blog to earn some profit, etc.

VIA FANTASTICO

Again, you install WordPress on your own web host but this time through FANTASTICO. In this case, not only would you need to have your own web hosting account, it MUST come with a version of “CPANEL” that includes “FANTASTICO” – an advanced script installer that automates a 1-click WordPress installation! (Actually a few clicks are needed.)

With FANTASTICO, all the 3 steps above are automated for you. All you need to do is to log into the CPANEL of your web host and then click the FANTASTICO icon, which is a smiley face.

In the next screen, click on “WordPress” and then click on “New Installation”. FANTASTICO will open a form and you fill in a few things like which domain (if you have multiple domains hosted) and which folder to install to. Once you have typed in the information and pushed a button, FANTASTICO will install WordPress in a few seconds!

How is that possible? That’s because the installation files are already at your web host. This saves you time as you don’t have to download them from WordPress.org, expand them and upload to your web host. Likewise, the databas is also automatically created and configured for you.

Next, launch your browser to access your blog and start making your 1st post by running the “wp-admin.php” script that has been installed.

As you can see, this is the “preferred” method of getting a WordPress blog up and running, also within minutes.and yet you can have all the benefits of configuring all aspects of WordPress, such as adding Affiliate Programs easily (including Amazon.com) and Google AdSense to make a handsome profit month after month!

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Different Forms of Online Advertising

On January 1, 2010, in Advertising, by entmind

Online advertising involves marketing products and services through the Internet. Online advertising aims at creating brand image of a product, increasing traffic to a website, and making people memorise a company’s name by heart.

There are different forms of online advertising, which can be used to your advantage. Text ads are a form of online advertising, which are displayed in a simple way with test-based hyper links and without graphics. These are usually sold on non-search website. A publisher’s own ad servers can display them or they can be displayed by individual websites.

Display ads are another form of online advertising that use graphics. Here graphic ads are posted onto a website. They are normally standard sized and shaped, and may include leader boards, banners, skyscrapers, and large boxes. These ads make use of eye-catching visuals to attract web visitors surfing the web pages on which they are posted. They are sold on non-search websites.

Pop-up ads also serve online advertising in a big way. They just appear suddenly and unexpectedly in a new window in use by surfers. Pop-up ads may include hover ads, floating ads, and slide-in ads. They are sometimes are also termed as pop-under ads if they are displayed in the lower part of the web page being surfed. Flash and DHTML ads are being used increasingly of late to challenge the growing usage of pop-up blockers.

Flash or DHTML ads use flash animation or other motion graphics, and can be in the form of animated display ads in conventional shapes and sizes or may be technologically advanced ads that work like pop-up ads but are deeply integrated into the entire design of the web site.

Interstitial ads feature between web pages requested by surfers and are the most sought-after ads as they do not disturb the surfer by appearing in the background. They use rich media, streaming video or large graphics.

Video ads are also becoming popular due to the increasing use of online videos. They serve as the most potent form of online advertising as they contain rich marketing content.

 

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Five Different Ways You Can Make Money Blogging!

On December 29, 2009, in Blogging, by entmind

Blogs can be a business themselves bringing in money from advertising and product sales and more. Blogs whose primary purpose is supporting an existing business or venture can similarly earn some extra cash.

Some ideas for making money from blogs follow, but first realize that you need a “good blog.” There are plenty of resources on blogging well and we won’t cover that here.
For more details go to: www.building-blog-empire.com secondly realize that although there are plenty of people earning a great supplemental income from blogging, few quit their day job.

Here are 5 different ways you can make money blogging

1) Pay Per Click Advertisements – You can try “pay per click” advertisements, which pay you anywhere between a few pennies to a few dollars every time someone clicks on an ad.

There are several choices including the extremely popular Google AdSense, Caboodle Bright Ads, Chitika and the Yahoo! Publisher Network. These ads are easy to signup for and you can run them on most blogs, but check their terms of service well.

They perform very well for some blogs but not well on others — you need to experiment.

2) Sell advertising space.

I know the word “sell” scares a lot of people, including me, but blog advertisers will often approach you if you have an established blog, and you can also use advertising networks to do the selling for you such as Crisp Ads, PerformancingAds.

3) Create and sell information products.

Even if the same content is spread amongst six or twelve months of blog posts, many people will happily pay for an updated and organized copy, perhaps packaged as a book, e-book, course or audio product. You can use reader’s comments, questions and the popularity of posts to help determine what direction to go.
For can visit to: www.blogers-guide-to-profit.com you can even survey readers about what products they would like, which is a great idea.

4) Sell other people’s products and services via affiliate programs. This means you get paid a commission if you sell them.

There are lots of places to look for appropriate affiliate products and services you might sell including companies like LinkShare, Commission Junction and ClickBank, which represent multiple merchants including some really major ones like eBay, Sony, and Dell.

5) Blog professionally for someone else, maybe a blog network or some other organization.

There are many different payment models including payment per post and payment per percentage of advertising revenue. A great place to look for paid blogging positions is at the Problogger job board at jobs.problogger.net. Essentially you’re being paid to be a writer.

So that’s some quick ideas on how to make money from your blog.
Remember that there is no one match fits all solution; you need to experiment and find what works for you.

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