SEM short and long term cost is considered prior to hiring an expert. Anyone who hires an expert without getting a full readout of the costs is subject to paying higher fees for SEM or search engine marketing. Thus, before you hire someone to handle your SEM business make sure that you consider some important questions.
How much it cost? What are different options? How SEM can be improved strategies and how to make it effective? Can SEO be more effective then SEM and less costly? Do we need SEM or we need only SEO?
How much it cost?
The cost of SEM depends on the service you hire. If you elect to use Yahoo you can set up a budget plan. Some of Yahoo’s, Google, and MSN’s marketing packages are dangerously high especially if you have small business. The amount you pay monthly for SEM can cause major financial burdens. If you have a larger company you can get away with using the PPC or Pay per click services offered by Google, Yahoo, and MSN. The average large company pays anywhere between $3000 and $15,000 according to MSN and Google.
What are the different options?
You can bypass Google, Yahoo, and MSN’s marketing plans and do SEM procedures on your own. If you elect to do your own SEM it will cost you much less. You also have the option to research various services online that offer both SEO and SEM packages. Try to find the best companies’ with good track records and affordable rates. How SEM can be improved strategies and how to make it effective?
In considering the question how SEM can be improved strategies and how to make it effective, we must consider the various marketing strategies, which include link exchange, organic SEO, press release, article submission, directory submission, optimization strategies, PPC management, market tracking, partnering, etc. SEO has to be included with SEM strategies since many of the SEO methods used are marketing aids. Web content is another SEM tool. When you have high quality, relevant content on your web pages it helps to promote your website by encouraging interested visitors to view your web site’s content.
Can SEO be more effective then SEM and less costly?
SEO can be more effective then SEM. Why, because SEO if you do the work yourself takes up more time than it uses money. Most of our SEO tactics include content creation, keyword research, keyword list building, link building, etc. If you were to hire someone to handle your link building process it would cost you around $300 for 100 web links. If you do it yourself, you can save the $300, but you will spend at least 1 week or more getting those links. If you have the time you SEO is less costly. If you hire someone to handle your SEM needs, it could cost you around $1500 or more. On the other hand, if you combine SEO and SEM, you can cut back on those expenses.
Do we need SEM or we need only SEO?
You need both SEO and SEM respectively. SEO is simply the process of optimizing and marketing your web pages while SEM is the complete marketing strategy that gets your pages recognized once you have completed the optimization processes.
Setting the price is one of many duties web designers have. That is the least interesting part of their job but it is their obligation. Nobody knows the right cost you have to pay for web designing. Somebody will be surprised and will tell that it doesnât cost too much but to the other side there are people who will calculate it as too expensive. There are some things you should know about, for example, what factors determine web site cost. This knowledge will help you to learn how to suit your web site needs with your budget.
Why there are different costs for web site designing?
This question is the key for having different charges for the same thing. Well, you are paying to have your web site designed but not every web designer do the same job. One will spend a lot of time to make it perfect, from organization and visual part to arranging as much better search engine optimization. That is why you have to pay more. The other web designer wonât charge you so much than it may be much less. It is because that web designer wonât spend so much energy on your web site designing and your web site probably will not be so good. It is recommended to look a portfolio of the web designer before you hiring to design your web site. Try to look some their web sites that are driving through the internet traffic, if there are any. If those web sites that are designed by that web designer are not very representative, then donât expect something spectacular for your web site.
Itâs too high price. Am I better to look for another web designer?
Frankly, there are some excessive costs from web designer and never say no matter how much it costs I only want the best. Yes you want the best but you can get it at some reasonable price. Anyway donât go immediately and look for another one than try to deal with. If you already have seen some portfolio that you liked very, discuss with web designer and be sure what your wishes are possible to be accomplished and at which cost.
You only wish your business to have a web site and no matter how it looks.
This approach isnât good because your web site appearance is very important for your online business. If your web site looks old fashioned without involving a new designing attempts nobody will take you as serious business man especially if you are selling some goods. Everybody wants to work with the professional and to be sure that will get that good that is going to bye from your web site offers. Your web site needs to be highly professional on the online market and your content should send a massage to your clients that they are going to enjoy working with or shopping at you.
There are plenty of ways to advertise online and there are also some methods which do not cost you anything and prove to be highly effective in bringing traffic to your website. Some of these free methods are as follows.
Search Engine Optimization:
In one sense, SEO is free of cost advertising because once it is built into your site, you do not have to spend a dime and you will receive hits from the search engines. As long as you implement site optimization when your site is under construction by your web developer, you will not incur further cost for this method of increasing traffic. Further, the content needs to be optimized at the outset as well and this will allow better search engine rankings for your site. Once both these aspects are built in, you would not be required to spend more on SEO for a while.
Many people consider affiliate marketing a source of free of cost online advertising. This is partially true because under an affiliate marketing scheme, you do not need to pay anything for your site to be advertised on another site until a visitor clicks on the ad and buys something from you. The other retailer will then receive a pre-decided commission amount from you but nothing in case the sale is not completed. This allows you to select which sites to be featured on and also ensures that you never pay unless there is a sale from your online business.
Articles in E-magazines:
A number of e-magazines also feature articles that may mention your site’s name. This is usually the case once you are a little more established but can happen even before that. If you can build links with writers doing research on your type of business, they can mention you subtly in subscription based magazines online. This is great free of cost advertising for your site.
One popular method is to encourage your previous customers to join online forums that discuss products or services like the ones your site sells. They can relate their working experience with your site and can help to drive traffic to your online business. They can think of it as a review that they are leaving for your good work and this is equally likely to show up in search engines as other types of content. It is a great word of mouth, free of cost method of advertising for you as long as you have satisfied customers.
Pay per click:
Another form of low cost marketing is pay per click which allows you to list on portals and sites, some of which are directories, and it is their job to get good search engine rankings. You pay nothing until a visitor clicks on your site link. This means that you pay a small amount per visitor. This can be useful initially to drive the right traffic to your website. In a way, this type of advertising is also considered free of cost, because you need to pay only when you have secured traffic to your site.