Six Tips Steps To Choosing A Web Design Company

On January 3, 2010, in Design, by entmind

I am going to assume that you are like most people I know in business (and life!) and are therefore faced with the challenge of making the right decisions, relatively quickly, and in an informed manner. When it comes to choosing a web design company to design or re-design your website, you might not have time for lots of meetings, but in an ideal world you should probably try to meet with two or three different web design companies. Use the six steps below to guide you in making an informed decision that is right for your business:
1. Make a shortlist of web design companies with potential
2. Spend some time looking at their portfolios
3. Meet them and see if you like them
4. Make sure they understand business (not just how to build a website)
5. Do they understand how to target customers?
6. Make your final assessment of their proposal and costs
1. Make a shortlist of web design companies with potential.
We suggest you first ask around for recommendations, (fire off a quick email to all your contacts!) and for web design companies within your area. fore visit to:-www.thedesignbuild.comThink about how far are you prepared to travel if you want to go to their office for a meeting. (NB. A couple of our clients take a 3 hour round trip – but they say it’s worth it to be working with us!) When searching on Google, you might try searching for “web design company Surrey” or try to narrow your search with adjectives that are important to you, i.e. “beautiful web design Surrey” or “florist web design Guildford”. In any case, you will have many to choose from, so you may have to simply go through the results one-by-one, until you have two or three that look like they could be the right web design company for you. How do you do this?
2. Spend some time looking at their portfolios.
Any web design company worth dealing with should have on their own website, a well-presented portfolio of their clients’ websites. Spend some time browsing through these. Ask yourself if you find those websites appealing, easy to navigate and that they guide you to important information easily. Is there good use of colour, fonts, images etc? Do you think they have done a good job for their previous/existing clients, and have they worked for any clients in a similar market to you?
Once you have a shortlist based on the best portfolios, choosing the right web design company for your business can be approached swiftly and intelligently using these key points to guide you:
3. Meet them and see if you like them!
We have more than one client who came to us after bad experiences with their previous web design company, bringing me swiftly on to a very important point: Don’t work with someone you have never met. Some web designers work by communicating only by email. It just doesn’t work. Establishing a good face-to-face rapport, which can be continued by telephone (and email as well of course!), is essential to building a productive and enjoyable business relationship. You need to have good, open, honest communication with your web design company so that you get exactly what you want, and maybe even have some fun along the way.
4. Make sure they understand business (not just how to build a website)
Modern, successful web design, (be it by one person or a big agency), will encompass the following three disciplines: 1. Business, 2. Creative and 3. Technical expertise. These are the Magic 3 – look out for them! You need to be able to talk business with your web design company, and for them to understand and make suggestions based on their experience. Their graphic design and technical ability should be clearly visible on their portfolio – you need to make sure all three boxes are ticked.
5. Do they understand how to target customers?
Although some web design companies specialise in designing for certain types of business, you will probably benefit from working with a company whose client-base is varied. Their experience working with such differing briefs and target audiences can bring a lot to the table (I’m talking clever ideas here – not a plate of biscuits).
6. Make your final assessment of their proposal and costs
Having met with the web design companies you should already have a good idea who is going to deliver what you need and be good to work with, but there is a last stage in this process. Following your meeting, you will receive the written proposal (a final chance to be sure that this company understands your needs and is able to meet them), along with a quote. The quote should be detailed (for example, more visit

 so you can clearly see how much time is allocated to the design, and coding the site). How to make the final decision? If you can afford it, simply go with the web design company that best meets your needs (based on all of the suggestions in this blog post).
In these uncertain times, where the internet is becoming more important than ever for purchasing decisions, your business needs to be represented by an attractive, usable, informative website that appeals to your target audience. So why not get started today? Or you could put it off ’til later – you have nothing to lose but customers…!

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If you have a Yahoo Store and wish to give it a decent uplift, or if you want to start one right from scratch, then you are in need of a competent Yahoo Store designer. While entrusting the job to a skilled professional, you can expect your Yahoo Store to be in safe hands.

A typical professional Yahoo Store designer has several successful projects to his credit, and is usually an expert in RTML – Yahoo’s proprietary language for its stores.  A Yahoo Store designer may work on a standalone basis, or may even be part of a large professional team associated with a web design and development company with special interest in Yahoo Store design and development.

A Yahoo Store designer takes his or her job seriously and puts in vast efforts to deliver professional looking stores. Customers usually expect designers to develop stores with a look and feel that will appeal to customers’ interests. The aim of any designer should be to maximize the time visitors spend at the site as well as the amount of money they spend making the requisite purchases.

A perfectly navigable store makes sense to any customer and the designer is expected to make the store flawlessly navigable. This enables visitors to find their way to the product pages onwards to the shopping cart as well check out pages to make their visit successful and prevent shopping cart abandonment. At the same time, the store should reflect the philosophy along with the values of the online business so that storeowners and internet managers convert the store into a success story.

Thus, any well-meaning Yahoo Store designer is saddled with a responsibility of seeing that the store’s design leads to the commercial success of the ecommerce venture. What is necessary for the designer is a set of well developed skills along with a thorough aptitude for design. Alongside, a complete knowledge of market trends ensures that the stores designed meet the professional standards that the online audience normally expects. What matters the most is how successful the store is in getting the cash registers ringing.

With some knowledge about ecommerce trends and online stores, you will be able to choose a competent Yahoo Store designer for your project. There are many others who have set up their Yahoo Stores online and are reaping the rich rewards of business online. Wish you good luck and all the best!

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Getting customers to your new sales page or product website isn’t always an easy thing to do especially if you are relatively new to the Internet marketing game. Here are a few suggestions to finding the best online advertising company for you.

When looking for the best online advertising company that will provide you with the most responsive advertising for your particular niche at the most reasonable cost, a lot of research is needed to be done. Research shouldn’t be frightening though, the more you do it the better your results will be and the less time will be involved.

So, let’s get started with the largest advertising company on the Internet, Google. Google has what almost everyone is familiar with and that is adwords or better known as pay per click ads.

Basically you just open up a google account and create an ad campaign with your keywords. All you do next is select the price you want to pay for each click on the ad for every visitor that is delivered to your website.

Here is where it gets a little tricky though. If you bid too high it will land you in a top spot for your keyword but the costs will quickly become way too much for a good ROI. If you don’t know about adwords and haven’t had a lot of experience with it, you might want to shy away from it. If you have someone to guide you through the process of selecting keywords and bids for each phrase, you may want to try an adwords campaign.

By creating classified ads the proper way, you will get great search engine traffic from them. With classified ads, the whole idea is to get your ad indexed by the search engines to draw traffic from that exposure.

It would be best to use a highly ranked classified site like US Free Ads. Make your ads keyword rich with your main keyword in the title of the ad along with having it in the ad body four or five times as well.

One of the keywords that you include in thebody of your ad should have a hyperlink to your site. Also you should bold your keywords wherever they show in the text of your ad. These classified ads are very well indexed and will show up in the search results very quickly.

These are a great way to draw traffic to your website so you should consider doing a classified ad every day, some using a different set of keywords so you will show up in a number of different searches.

Safelists are another means of advertising that can be effective as long as you choose a list with a lot of members. You should also contact some those members to find out how well their emails do in that particular safelist. Then simply purchase a onetime solo ad from the safelist to try it out for yourself before joining and upgrading.

The trick with safelist marketing is to have an email that not only grabs the readers attention but is riveting enough to make them read through the entire message and click on your link.

Here are a couple of tips.

1. Your subject line should be one that creates curiosity without giving away the content of the message.

2. The opening paragraph should also create enough curiosity to get the reader to continue reading to the end of the message

3. At the end of your message always include a call to action telling the reader what to do next? Be direct here.

4. Always include your contact information along with a – P.S. with a special offer for something free. People like free stuff. A special report or ebook is always good.

The types of online advertising companies that I’ve covered in this article is by no means close to all the different methods and variations of advertising that any online advertising company will have available, but it is a starting point that will get some traffic to your website and sales of your product or service.

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