Link popularity is one of the things that contribute to getting a website indexed by search engines. A search engine may even index a website it hasnever visited during link analysis due to its link popularity. This is why having in bound links to your website is important for a business trying to makeit big on the internet.
With this knowledge in mind webmasters and programmers developed many different techniques of link building. Some of these were unethical andsought to cheat the search engines. With time however search engines have become far more sophisticated making link building a complex issue.Inorder to stay in the game and gain link popularity websites need to employ an ethical link building strategy. In this case contextual link building is aninvaluable alternative.
Today you will find most of the good SEO companies to be recommending contextual link building as theprimary link building strategy. This is not to say that other link building strategies like article marketing and forum postings have been undone. Rather a truly successful campaign would incorporate all these different link building strategies but with particular emphasis on contextual linkbuilding.
Why the Emphasis on Contextual Link Building?
In a nutshell contextual link building is basically a form of third party advertising. Internet users seeking for the products and services that you haveto offer are passively directed towards your website.
This happens by means of one way permanent inbound links that are placed within blog reviews. These blog reviews are published on major blogs andshopping sites where internet users read these blog reviews for the purpose of getting a third party perspective. Within the blog posts are anchortexts that have been hyperlinked. When a reader wants to know more about the topic being discussed in the blog posts he clicks on the anchor textto land up on your website. Hence we find that contextual link building will actually be promoting your company without actually ever mentioning itsname.
This all too natural appearance of the links is what makes this technique a highly effective one. It takes a lot of effort to successfully compose thistechnique in order for it to appear naturally. This is where the services of a professional SEO company stand invaluable. Experience and expertise area must have in order to successfully employ contextual link building.
A professional company will be able to help you at all levels with contextual link building. The process begins with researching into your competitor’skeyword phrases and selecting the most important keywords. Then the experts write high quality blog reviews on keyword topics that are relevant to the industry and up to date with the current trends. The SEO company maintains a complete network ofblogs that have a high search engine ranking and the expert written blog reviews are then posted up on these websites. A professional company willalso be able to evenly space out the release of these blog posts so as to reap maximum benefit while complimenting these efforts with other meansof contextual link building.