If you have now, or have ever had a website, then you may already know the importance of link building. This is not an easy task, and can take lots of time to accomplish. Link building is simply finding other websites with the same or similar niche as yours, and providing them a link to your site, normally in exchange for a link from theirs. You place the link to their site on your link page, and they reciprocate.
There is a practice of buying link placement. You can find really good page ranking sites, and pay them for the opportunity to place your link on their site. On the other hand, if your site has good page ranking with the major search engines, such as Google and Yahoo, you can charge a nice piece of change to allow sites to link to yours. It’s a merry-go-round of links here and there, but ultimately it is one of the most important practices that you will face when building your websites reputation and ranking.
Let’s look at page ranking for a moment. There are many steps involved in receiving a high page ranking, meaning that when someone searches for a keyword that’s associated with your site, your site would preferably be listed in the first 5 pages of the search results. Factors to determine page ranking are based on many things, including keywords, content, and incoming links. If you have links from highly popular sites, that are within your niche, then you will ultimately receive a higher page ranking. The key is to not have too many links, and never place links on your site that have absolutely nothing to do with what your site is about. Search engines do not like link farms. Simply put, a link farm is a page that is filled from header to footer, and everywhere in between with links from wherever you can find them. For instance, you don’t want a link from a coffee site if your site is about animals. Get the picture? Your links need to be of the highest quality, and must have something in common with the overall niche of your website.
Now, you know what you need, let’s talk about how to get it. One way to build up your incoming links is to scour the web and look for sites that have similar content to yours. In a lot of instances, you’ll see an invitation at the bottom of the page, inviting you to be a link partner. Send the site administration an email asking for a link exchange. Then you’ll need to get their linking information and give them yours. Simply place the link on your link page, and you’re finished. Now, you’ll have to do this for every link that you want, so it can be very time consuming.
Another way is to join a linking community. Linking exchange sites such as
www.linkexchange, provide software that you can use to interact with other site owners within your niche. You simply sign up for their program, and you can look for the links you want. You still have to reciprocate by placing links on your site, but it could save you time by not having to search for other sites that offer similar products or services as yours.
Another good way to build your link page is to use a program such as 000links. 000links.com is a site that uses a triangular link building technology. You simply sign up, and the program is free, and set up a campaign, and then you automatically receive links daily. You don’t actually link to the sites that link to yours, but you do have sites linking to you. It’s set up so that you only receive links that are related to your sites content and niche. So while you are still exchanging links, in a sense, you’re not “swapping” links. It makes your links more unique, and search engines find it much harder to see your links as “exchanges”. Unique links are higher in value than reciprocal links, so this is a good system, simply because the search engines see your site as more important, if you have one-way links.
So, you see, link building can be time consuming, or you can try out programs such as 000links.com and let them do it for you.
The main point is that links are important if you want your site to rank higher with major search engines. It will ultimately be your preference in how you build your link page, but just remember that you do need to build it somehow.