Link Baiting for Link Popularity

On January 4, 2010, in Link Popularity, by entmind

<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”; mso-bidi-font-family:”Times New Roman”; mso-bidi-language:AR-SA;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> It is always beneficial to get people link to you voluntarily rather than buying links because it will increase your website’s online popularity in a natural way. Search engines too prefer this and search engine algorithms were originally developed to assess a website’s importance based on such natural popularity. However, today website popularity is achieved by artificial link building methods. Link baiting helps us build our website’s popularity through voluntary and natural link building approach.

Link baiting tries to create content that is useful to the audience in their respective niche industry and thereby it invites webmasters to link to that content voluntarily. Link baiting is becoming one of the most popular ways of achieving link popularity for a website because there are many advantages linked to this approach.

Primarily, it is one of the cheapest ways of building links for your website. All that you need to do is to create link-worthy content or product and people will automatically consider your website resourceful. Secondly, the links you get here are pure one-way links and it does not require you to exchange links with any third party website. In most cases, the links you get through link baiting are permanent links. The number of links to your website will increase gradually as more and more people discover your link bait. All these will help your website in getting better search engine rankings.

One of the essential aspects of link baiting is popularizing the content that is link-worthy. It is not sufficient to create compelling content but it is important that the online community is aware of the presence of such content. Therefore, the page or the content that you are using as link bait has to be promoted well. Link baits are normally promoted in social networking websites, forums, content related sites such as Digg, Delicious, etc.

Link baiting is becoming one of the most preferred ways of building a website’s online popularity because once the link bait is promoted well; it will also attract highly targeted traffic to the website. Search engine spiders too will frequent your website because link baiting tries to keep the content fresh by adding new content regularly to increase the number of websites that link to it.

This is also one of the most search engine friendly ways of building links, as it does not use any unauthorized promotion techniques. Link baiting has thus become a very popular SEO strategy.

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