With the new generations being more active in their disposable income spending targeted advertising and marketing becomes more important than ever because Generation X and Y are resistant to traditional advertising methods. These generations reject traditional advertising because of many negative experiences from the various branded “messages”. In addition, it is a new generational trend to be a brand advocate; or to find brands and promote the ones you love to your inner circle making brand loyalty creation a more grass roots or natural word of mouth method. How do you advertise uniquely to this generation on the internet and still feel authentic?
Today’s media environment is saturated with social media such as twitter, myspace, facebook and others. These are the places where this generation gathers information about branding, news, companies and more. One way to advertise uniquely on the internet is to use these social media networks with fan pages, a twitter following, and promotional updates. If you are unfamiliar with how to access these networks to advertise uniquely then you will hit a learning curve while you try to establish a following, plus waste valuable time while figuring out each medium. The new advertising mediums through social media are not hard exactly but take time to learn and create the media content to be effective.
With the economy hitting a low point your budgeting for online advertising will be tight this year. A place where you can make a huge impact on the social network advertising space is with a new form of grass roots advertising. There is a group of girls who are participating in this new form and renting out their wardrobe. They will take the frustration and time commitment out of internet and social media advertising by doing it for you. If you mail them a tank top with your company logo, phrase, or image, they will commence an online social media campaign covering the full array of all the newest internet advertising methods, including blogging and video blogging. To read more about how they will help you advertise your business uniquely on the internet check out their website. www.wewearyourtanktops.com