April 15, 2009

SANTA CLARA, CA – TiE Silicon Valley will host TiEcon 2009, the world’s largest conference for entrepreneurs, May 15-16, at the Santa Clara Convention Center. Position2 has been selected as the agency to help drive the strategy and execution of search and social media marketing campaigns to maximize the online visibility of TiEcon 2009.

Position2 aims to let the world know about TiEcon 2009’s ultimate stimulus package—an audience comprising every imaginable resource to fuel bold entrepreneurial dreams. Position 2 will leverage its expertise in PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization) and SMM (Social Media Marketing)—the very same marketing techniques that are crucial to start-up companies—to publicize what’s in store at TiEcon 2009. “The hallmark of successful start-ups has always been clever, bootstrapped marketing,” said Niraj Swarup, Marketing Chair for TiEcon 2009.  “Today, entrepreneurs must deploy sophisticated search and social media marketing to realize their dreams and make their ventures successful.”  

“The whole world is spending more time online for a plethora of reasons, and the phenomenon of social networking is blurring personal and professional lines” said Rajiv Parikh, CEO, Position2, Inc.  To announce themselves, establish their brand, and attract potential employees, partners, funding and customers, start-ups have to execute a thoughtfully crafted strategy for the online world that goes well beyond a great web-site.

Rajiv Parikh elaborated on his agency’s goals for TiEcon: “I’m very excited that a sophisticated, tech-savvy group such as TiEcon 2009 has chosen Position2 to help drive its online presence and visibility. We are a fast-growing start-up ourselves, and so we’re passionate about TiEcon 2009’s mission. Our goal is to make sure clients like TiEcon can be found by entrepreneurs and investors—whether it is through a Google search or on a social network like LinkedIn.” “And we’re working behind the scenes to optimize the TiEcon 2009 web-site for search engines (SEO) and also looking at PPC paid search advertising campaigns.” Position2 is contributing to the efforts of TiEcon’s dedicated volunteer group which is passionately leveraging its personal and professional networks to maximize the social media presence for TiEcon 2009.

TiEcon 2009 is the 16th annual conference of the TiE entrepreneurship group. In addition to structured networking sessions and access to some of the world’s leading venture capitalists, conference attendees will hear from inspiring business leaders including Brad Smith, CEO, Intuit, Reid Hoffman, Founder, Chairman and CEO, LinkedIn, Hans Morris, President, Visa Inc, and Vivek Ranadive, CEO, TIBCO.

TiEcon 2009 offers five conference tracks each targeting a key tech domain: Internet Infrastructure, Consumer Web, Cleantech, Wireless, and Software. Each track will have focused panels, CEO presentations, and networking lunches. Several business boot camps will expose functional specialists to the broader business essentials for launching a successful entrepreneurial venture.

Three new initiatives will be featured as part of TiEcon 2009’s goal of nurturing entrepreneurship as the ultimate stimulus package:

1.  PowerConnect: Networking focused on each of the 5 conference tracks for entrepreneurs to engage with industry experts, venture capitalists, consultants, and peers within a vertical.
2.     TiE50: to showcase 50 of the most promising start-ups spanning the five conference tracks.
3.  Business Boot Camp: 6 working sessions led by veteran entrepreneurs covering topics such as raising funds, cost-effective visibility through guerrilla PR and social media marketing, building teams, addressing legal issues, and driving sales.

Register for TiEcon 2009 today by visiting TiEcon.org or calling 408-567-0700.
Follow TiEcon 2009 on Twitter at www.twitter.com/TiEcon , on LinkedIn at http://tinyurl.com/TiEconlinkedin, and on Facebook at http://tinyurl.com/TiEconfacebook.

About TiE

TiE is a global, not-for-profit, non-political, and non-religious organization dedicated to fostering entrepreneurs across its international network sponsored by top venture capital firms and Fortune 500 corporations.

TiE is spread across 53 chapters in 12 countries comprising of 1,800 experienced entrepreneurs and business executives as charter members, 12,000 aspiring entrepreneurs and professionals as members. TiEcon.org

About Position2, Inc.

Position2, Inc. With over 75 advertising, marketing, creative and technology personnel, Position2 focuses on ‘surround and intent’ based marketing with search and social media messaging and information highly relevant to the specific stage of a target’s decision-cycle and stated or tacit intent.

Position2 is pioneering a new type of knowledge process outsourcing and is among the first to focus on off-shore marketing services. The company is well on its way with in-house developed technology, processes and client delivery mechanisms from an operational center in Bangalore and a Silicon Valley office to service U.S. and global clients. Funded by Accel, Position2 has quickly acquired clients that range from Fortune 500 companies to VC funded, high growth Silicon Valley start-ups. After a seed stage investment the company is experiencing 100%, cash flow positive, year-over-year growth.position2.com

Jenifer Helen has 5 years experience as a Search engine marketing manager, her key areas are pay per click advertising and search engine optimization. For more articles visit http://blogs.position2.com/

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