Online advertising through email has garnered a considerable amount of trust among marketers, and has gained considerable visibility on the Internet. The long list of options, and effects, that may be brought about by online marketing all come together with the idea of gaining product visibility and customer patronage, obtainable through the easy, convenient, and low-cost technology of email communication.
Email marketing extends from company notices for the customer regarding product information and purchase-related concerns, to entire newsletters that include every possible piece of knowledge related to the product that marketer wants to make customers aware of. The information that may be included in an email marketing communiqué is endless, and comes down merely to message selection and execution designed to have the greatest impact on the customer.
Considering this trend, there have emerged an extensive number of resources available to marketers who want to take advantage of the benefits of email marketing. These tools offer a vast range of tools from marketing advice, industry news, and directories that may prove essential for effective marketing strategies:
One of the most trusted email marketing resources online, this website provides technology-related news, Internet research results, company features, expert opinion pieces, and even case studies and interviews regarding a number of available products, and emerging online trends.
This site works to provide various products and services for email marketers, with one of their offers being an information hub of several email techniques that email marketers may take into consideration upon launching their ad campaigns.
This page that at first glance takes the look of a simple online blog provides valuable information regarding the best and most effective practices to be considered by any marketer using email as a main communication tool. Focused on email marketing, the website features article with titles such as “Use Serialization to Boost Your Readership”, “Study Reveals Email Tactics of Top U.S. Retailers”, “Cool Email Idea: Email to Encourage Store Traffic”, and “How to make sure your email is legal”.
The website is a great information source for tips and reminders related to email marketing.
This provides a comprehensive online directory that features email marketing agencies, email consultants, and various services that give assistance for other online marketing strategies such as online ad space, cost-per-click ads, and newsletters.
One of the biggest information sources on the World Wide Web, this collection of articles and other resources contains a section on email marketing, complete with everything from tips, technology and marketing strategies, and other related pieces of advice that may in the long run be valuable to advertisers.
Some of the available entries include those titled “Instruments of Email Marketing”, “Address Recipients with Their Name in Email Campaigns”, “Email Marketing Needs to Reflect Your Corporate Design,” and “Inform Your ISP About Your Email Marketing Activities.”
Email Marketer’s Club
A haven for advertisers depending on the email technology for their marketing needs. This website provides an online network for email marketers, thereby providing their subscribers access to contacts, advice, and other information that can only be gained from those involved in the same game they are.
The website provides a source of ideas for email marketing designs, with contributions as well as suggestions centering on the most common design issues.
Email marketers interested in achieving the greatest level of effectiveness from their email designs will find assistance with a featured product that promises “no nasty templates or design restrictions”, “comprehensive design testing,” and the option to “run your email through spam filters before you send it.”
Other features include other additional tools such as email personalization, a Send schedule, and other related elements.
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