There are many types of business models that
business owners use to make money blogging but I will focus only
two category here because I like to emphasise more on those owner who has
a strong mind on marketing .
The first and most common way to turn a blog into a profit
making machine is to sell advertising space to many different
companies who want to reach that blog’s
readers. The second kind is the one
that helps a single brand name improve to its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can easily
make a lot of money .
If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site .
You can let someone else do all of the work, or you
can do the work yourself and keep all of the revenue
Within the first group .
Many people make money blogging by selling space through
Google’s AdSense program. The advantages of this program are numerous.
It only requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can be a time consuming,
but it is very lucrative .Anyway if you have a lot of contacts in
industries that are related to the topic of your blog, you may
want to try to go this way .
People who have a good sales working experience and good
at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
need to have to build quite a sizable readership before you
can attract advertisers, that mean you have to
do several months of hardwork before you start to make
As blogging becomes a more and more lucrative
business, a lot of established companies are now considering
how they can get into this action. One way that
companies are capitalizing on the blog creation is by
having themselves a blog that can provide a kind of good relationship for
their corporation.For sure a company will employ an
established blogger to create a weblog designed
specifically for them to appeal to their customers and
create positive associations with their brands in
So here is an advantage for a writer who never
even dreamed that he or she could make money
blogging has been approached by a company like this and
receive good offer for it.