Blog Content Syndication Tips

On December 25, 2009, in Blogging, by entmind

Have you started a brand new blog and you are wondering why nobody is visiting your blog, even though you have been dutifully posting content on a regular basis? You see, your blog is like any regular website – you need to get the word out that your blog is online before anyone will start visiting your blog.

The best advice I can give you is to do the SEO part of your blog right. SEO stands for Search Engine Optimization. Most blog software like WordPress is already search engine optimized. That means with minimal tweaks, your blog is already search engine friendly. What is challenging for most bloggers is that they find it hard to build inbound links.

Inbound links is a big part of SEO. These are links that are pointing to your blogs from external sites. They can come from other websites, blogs, forums, web directories, etc. But since you have no control over these blogs, you must have a strategy to somehow get others to link to you. Now there are many link building methods that you may wish to try out. One link building method that is gaining popularity quickly is Blog Content Syndication.

Blog content syndication works in a similar fashion as article marketing. The idea is to contribute to other blogs, and in exchange for the content, you will get 2 or 3 inbound links. These links can be anywhere within the content, with your target keywords.

Your target keyword phrase is very important. For instance, if you are aiming to get better rankings for “Blog Promotion”, then your anchor texts should be “Blog Promotion”, and not “Click Here”, or “Visit Website”. Anchor texts are the texts within your links.

Many new bloggers believe that once they build the blog, the visitors will come. So they keep adding new content regularly, firmly believing that fresh content will attract the attention of the search engines and flood their blogs with tons of traffic. It wouldn’t take long for them to realize that it’s not going to happen.

A new blog, like any new website, has to be promoted for it to start receiving traffic. When it comes to blog promotion, there are many ways of doing it. A blogger can try to network with other bloggers, submit some quality articles, or promote the blog on a bunch of web directories. All these methods involve link building.

The key idea here is to build as many inbound links as possible so that (1) the links will send traffic directly, and (2) the blog will start to rank well in the search engines. All the major search engines pay a lot of attention to inbound links. However, do be careful not to get your blog associated with low quality websites. That may hurt your blog instead of helping with the rankings.

Today, more and more bloggers are turning to what is know as Blog Content Syndication. The idea of posting content on other blogs is not new. You can post your links on other blogs by blog commenting, or by being a guest poster. You may even buy a blog post. A paid blog post is when you pay a blogger to include an article with links pointing to your own blog.

Blog Content Syndication works in a similar fashion as article marketing. The concept is simple enough – get your content out to as many relevant blogs as possible. That will help drive targeted traffic to your blog, and help you achieve the search engine rankings that you want.

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