Seeing the need of extensive and effective advertising, a system is devised for fast growth. This efficient system is online advertising network. This set of connections consists of advertisers, publishers, agencies and users. Now, it is a realistic network formulated to serve the demand and supply, which is beneficial for each of its associate. It is useful for making swift paced promotions over a large audience. Moreover, it is effective for brand promotion and brand revitalizing.
The advertising agencies coordinating this system provide B2B solutions to advertisers and publishers. The online advertising network encompasses the flow of information about products, services, brands and organizations. It is an effective medium for creating awareness. It is an extensive platform for the advertisers, which enables them to get business leads and impart awareness to the audience. The most important benefit of this system is the organization of relevant traffic towards ads. It is done through different techniques that are discussed below. Geo-Targeting is done to reach the audience according to geographical locations and IP addresses.
It can also be targeted according to Network/Browser type, which finds target market by IE, Firefox and MAC etc. In addition to it, few agencies use type of connections like broadband and narrowband. It is because of the low streaming capacity of narrowband, which can add to ad spends but less responsive. Then another good option is to limit the campaign according to the particular day and time. Lastly, Capping can be done to limit the frequency of user viewing the ad. These methods are essential to keep the right approach towards target audience in an online advertising network.
The advertisers in an online advertising network enjoy growth due to the simplicity of this network. This advantage enables the advertiser to get response within less time and cost. The planning related to placement of ads and their rotation is done by agency. An agency makes efforts to drive the relevant traffic to the ads. The attractive rich media ads are traffic pullers. The growth in usage of Internet has made it a viable advertising medium. In this way, advertisers get maximum ROAS in comparison to other media.