When you consider PPC marketing, one of the things that you have to understand right off the bat is that as different forms of marketing go, it is perhaps one of the most fluid to ever exist. The internet tends to have tactics that are only good for a certain period of time and as far as PPC marketing goes, if you want to be successful at it you need to vary your tactics in order to flow with the tides.
When people start off with PPC marketing, what they tend to find is that they have some initial success. This success is usually short lived. As the successful methods they used on the first day tend to become completely useless within a few months unless they really hit on something that is good for the long term (quite rare in most cases) they start to loose money out of their Google AdWords campaign every day. In order to make steady profits out of your Google Adwords campaign you have to stay on the cutting edge of PPC advertising. When you realize that, then you really are in the right frame of mind to start having some long term success.
What you need to do to be successful with PPC marketing, simply put, is to leverage on what works and get rid of what does not quickly. You can continually try new ways of utilizing keywords and phrasing the language of your ads, but you need to be watchful on a consistent basis, removing the ads that do not perform well and pumping money into the ones that do. This is the only way to make money with PPC over the long term and it requires a time commitment of at least an hour every single day. During this hour, you have to at least examine the ads that you have, removing some and adding more resources to others, but ultimately you also need to experiment in order to see what works.
The main reason that people tend to lose fortunes through the use of AdWords, quite simply, is because they don’t take the time necessary to ensure that their PPC campaigns are up to snuff. Most people want to just set and forget, hoping that a magical force will allow them to make money. While that worked five years ago, the game in today’s world is far more complex and that is one of the things you need to understand if you want to move forward and make money through PPC advertising.
If you don’t have the time or the resources to properly take care of your PPC advertising campaign it would be a good idea to hire a reliable PPC management company. If you only have 20 to 100 keywords you can handle your adwords campaign by yourself and perhaps be ok. However if you have to handle 100 to 1000+ keywords you should put your campaign in the hands of a professional PPC management company unless you are willing to work hours around the clock to optimize your campaign.
To Your Success!