When you open a website did you ever wondered why there are a lot of advertisements that are located in any areas of the page your viewing? Or aren’t you surprised with some of the pop ups that often appear on your screen especially when you open a certain website? They often pissed us off especially when we do not have those softwares that prevents them in appearing on our screens. But, are they really useful to the web user? It is for some, but for the owner of the website it is so beneficial that they may even pay to have those pop ups and ad banners.
During these days that technology is at its hype, almost everything can be done online, from paying our bills, buying goods and it is also a great mode for communication. With all of the users that do their transactions online it is also an opportunity for business people to post their products online by having their own websites and paying for an ad space on someones website.
Basically, Online Advertising is a form of advertising over the internet or the web, and it is a way of delivering marketing messages or introducing products over it. It is now essential for businesses to have a website, especially when they are offering e-commerce services. Currently, there are various of Online advertising techniques that are being used and also used by companies that made money by offering Online advertising services. The following are some of the most popular forms of Online advertising:
Rich Media ( pop ups, videos, banners, etc)
Emal Advertising (also known as “opt-in e-mail advertising” , spams )
Affiliate Marketing (a form, a sale, a sign-up, etc)
Contextual Advertising (lins / hyperlinks)
Ads and Malwares (spawn pop-ups, and insert advertisements into non-affiliated webpages )
Companies that offers online advertising services made a lot of money out of it, and website owners are also wiling to pay an amount of money to be more visible over the internet. There are some techniques that are being used by companies that offers online advertising services that are currently popular, like Pay Per Click, Cost Per Visitor, Cost Per Impression and Cost Per Conversion.
The following are some of the benefits of doing online advertising:
Increases traffic to your website
Attract new customers from across the globe
Increase online bookings/ sales/ orders
Build brand awareness of your product or services
Link directly to additional information.
So, the next time that you open your browser and see an ad of a certain product, just think about its benefits to the people behind those online advertising, who knows the next time that you are looking for something over the web, online advertising may help you.