PPC advertising is now the most preferred mode of internet advertising. With Google Adsense and Yahoo search engine marketing making a mark in the internet more and more people are drawn towards ppc advertising. Advertisers are gradually shifting their focus from traditional advertising to internet advertising where PPC remains a major concern.
Advertisers find PPC to be a convenient mode of advertising for the following reasons.
1. Since the PPC ads are based on keywords which results from a proper keyword research, advertisers get a highly targeted traffic.
2. Advertisers do not have to pay for the ad space. They only pay the publishers or the search engines when they recieve traffic through clicks.
3. Due to various online tools it’s easier to track the performance of the PPC ads. The advertisers come to know which ad is doing well and which is not.
4. PPC advertising model is a less expensive medium compared to the traditional advertising. Advertisers get to test the market first through PPC advertising and extends his campaign further.
5. PPC campaigns are flexible in nature, owing to their performance traceability. They can be modified or adapted as per the requirement.
6. PPC ads are great way to create brand awareness of the product. If the PPC ads are placed in a high traffic site, more and more people get to see them even though it gets less amount of click. That leaves an impression about the brand in their mind.
PPC campaigns become effective if the keyword research and ad placement are done in a proper way. Advertisers can depend on a good PPC network for complete help and support to run their campaign.